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The following article was published in our article directory on April 14, 2011.
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Google TV is the next big trouble of Google

Article Category: Business

Author Name: Amanda xzh

Beijing time October 22 afternoon, the three major television networks, ABC, CBS and NBC joint confirmed they have blocked Google TV, users can't through this service to watch the three companies website program video.

ABC parent Disney said the move is from worry Google in online piracy problems. Another TV industry executives are said TV may be lost in the more big Internet environment.

Google TV are different, in a word, is it the Internet and television screens, let users combine lay in the sitting room sofa to watch YouTube possible. At first glance this and 10 years ago, America online (AOL) and time warner is somewhat similar to the merger produce big MAC, is also a user most influence network platform and efforts to control the entity combined. Content
But Google after all is Google. CEO Eric schmidt may then at Google I/O general assembly declared, GoogleTV will launch Android system and Chrome browser, will with search engine and program customization becomes the core, to provide users with a unified search and visit entrance. This complex sentence means that your TV seems to only one channel, search engine most like RSS aggregation as well as the content of all users interested lumped together.

In the long run, Google TV damage beyond this. According to the planning, schmidt GoogleTV should be your most intelligent piece of screen.

In addition to YouTube, amazon stores of digital film, Napster, Pandora, call it Flickr, Twitter even is press a remote control,. Intelligent mobile terminal operations such as iPhone can also access Google TV. 2011, Google will and Android developers launched the APP in TV platform application to MSN and application, the emphasis is game.

Google actually not from any of the above directly obtained function in profit, but the use of the software can make Google to advertising based search engine, and is expected to increase benefit of watching YouTube quantity. This is Google through some strategies: it would never become a TV station, an online travel service providers or an online bookstore, everything would be pointing Adsense (Google a free advertising plans, through it online publishers can use a wide variety of online content to display ads and associated with the gains).

This is the most worry about three networks of advertising revenue threat:. This is not only the already some advertisers streaming out of the question, but Google depending on the search technology established user viewing preferences, thus suss out its consumer intentions. Suppose a because mistrust input-output ratio but never cast TV advertising toy car manufacturers, from Google learned potential consumer users, it obviously will not hesitate to let advertising through the cable TV cable directly before GoogleTV customers. Arrived
Traditional TV network service providers should want to all feel terrible: every day, turn on the TV, and Google TV will broadcast its demand for users of all the programs, occasionally will recommend some you never seen but might be interested in programs; The program in unavoidably left, and customized advertising gap. Even these may be based on Google had use of free strategy.

But they also have a killer: about the constitution of the United States to protect freedom of speech of the first amendment. In the last straw, NBC to U.S. congress may appeal to protest Google monopolized TV this public speech channel.

Understand the killer is not difficult. Any one based on free premise media companies are in the network broadcast content absolute control, these content enjoys wide sense can be regarded as the speech.

In fact, Google will really decided you see what is the program - from SEO (search engine optimization) Angle. As Google talk, this is a YiTai TV market has 40, and continues to grow, and American television advertising market is 700 billion dollars. U.S. video website HDNet MarkCuban said the co-founder, if Google TV network forming, no more than Google using Pagerank (search algorithm) can better determine a television product the existence of success.

For example, he said if the latest in the search for GoogleTV jimei drama "Howe doctor", first appeared in only a few children of the tents imitate what fox photography business appearance, but the plot in third place pages later, fox television dose not sued Google for its injustice. They'll hide into office conference research what determines the search rankings, maybe next episode "Howe doctor" keywords changes: fox that must be let Google noticed it, to attract users name. But such changes may occur in all television.

Google in information on U.S. congress monopoly has been eyed for a long time, the last time it caused uproar when copy books, and this is a more popular platform. In 2003, the United States congress to change in 1941 by the American national television ownership regulations, will any American a media company TV audience coverage may not exceed 35 percent of the total national television audience raised to 45%, opponents said it will "allow its control the American public viewing, listen to what the content, reading, foreground terrible". Although Google themselves don't think is a media company, but if Google one day it increased to 45 percent of TV coverage -- it might be Google's ambitions -- then, three network if asked this question, all want serious consideration.

However, the best of the three network television thousand cost, this pattern also this encounter challenges - advertising a famous adage, "always half the cost is wasted, but you don't know which half is". Google so many years do just to let advertisers see, Google know which part is the use to.

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