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The following article was published in our article directory on April 14, 2011.
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Msn have succeed to users for the charge strstegy

Article Category: Business

Author Name: Amanda xzh

Beijing time on April 14 news, according to foreign media reports, social networking sites, Ning CEO jenson Jason Rosenthal (Rosenthal) said yesterday, Ning take charge strategy has succeed to MSN 28.5 million users, more than 5 million users among registered paid account, it's beyond the Ning expectations.

The whole year, social fields before start-up Ning decided to launch fee-based services, which caused the silicon valley's attention. The founder of the Internet pioneer, netscape Marc Andreessen mark Anderson (started) to participate in social networking site says, because do not earn enough to continue to support free advertising to MSN Internet service, Ning decided to provide users with service, at the same time pay content using advertising revenue.

A few days ago, Ning CEO Rosenthal in an interview that the company is expected of 28.5 million free users, have 9,000 users willing to switch to pay account, but than expected, there have been five million users to pay. Rosenthal said: "we broke the notion that to MSN everything ought to be free. We proof, if can provide differentiation service, people are willing to pay for it."

Ning was founded in 2004, this site helps users to establish their own social network, the page content including blog, comments and video upload, etc. Currently Ning focus on enterprise, musicians, political organizations, non-profit organizations and other users. The company says, these institutions users want to make their own web pages with social element, more then don't confined to Facebook and Myspace etc social magnate.

Ning can provide users with customized website, and cautious in privacy Settings aspects, including create completely private group. Group founder storage capacity and based on the bandwidth required to pay $3 per month, each account to 50 dollars. Using education website teachers and students can pay $3 a free account according to the service. On average, users pay $25 a month.

Ning also allows users to on their pages sales advertisements, or attached to stood Groupon, using 43,200 gains, and doesn't serve an extra fee. Ning will soon allow users to launch, but users need to pay for content with Ning share gains.

Rosenthal said Ning focus on launch such function, and ascend mobile services, such as designed for paying customers make mobile services. Although most of the service Ning website is free, but the company is still spending a large amount of resources for web site content management, make sure there aren't any illegal content.

In addition, Ning continues to expand the scale, recruiting employees sales and customer service personnel, and other for new business model and the establishment of the position. Earlier in this process, Ning massive layoffs 40%, number of employees by 167 people reduce to 98. But now, Ning has had more than 100 staff, another 20 vacancy.

Rosenthal said this year's revenue, Ning, and will be increased by 40 percent at the end of this year may realize the profit. At present, including nine million Ning has paid its website.

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