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The following article was published in our article directory on April 14, 2011.
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Samsung mobile phones have encountered flanked bweteen apple and Google

Article Category: Business

Author Name: Amanda xzh

2010 samsung smartphone GalaxyS series, relying on common splitting smartphone sell like hot cakes, beyond HTC electricity (ranked fourth, HTC) rose only behind nokia, RIM and apple.

But "brilliant" also have malaises under. Smartphone battle is operating system wrangling. As the most comprehensive terminal manufacturers, samsung mobile terminal support both saiban system, WindowsPhone7 system, Android system, and, of course, samsung Bada self-built operating system. But samsung Bada operating system also show immature, currently supporting terminals, less application software, still cannot small number with apple iOS, Google Android competition.

Meanwhile, smartphone market is still "the red sea a". Apple smartphone market is still in the most trouble, nokia upstaged alliances, attempt to stage a comeback, Microsoft blackberry also between the market. In the race As one of the three musketeers "Android, are receiving two other samsung HTC, MOTOROLA and great rival and flanked.

"No specificity" lead questioned
In industry insiders opinion, samsung is very strong become smartphone and tablet computer wars of big winners. Related principals of China to age samsung phone, said the weekly newspaper open market operating system will become mainstream, 2011, samsung will in the Android system application, product categories and software applications multiple dimensions to realize comprehensive sends force to reinforce samsung mobile phones in Android mobile phone market leadership.

"Meanwhile, samsung will also continue to insist on diversification strategy, the comprehensive support Android, Bada, WindowsMobile multiple operating systems such as Android platform of Bada platform GALAXYS series, of the Wave (lanshi series), ?�? GIORGIOARMANI WindowsMobile platform." Samsung Chinese officials say, by introducing the diversification of different operating platform for product realization "each a lifestyle provide appropriate mobile phone" commitment.

But samsung's "no specificity" but drew questioned. Have commentators, as samsung Bada, more than the launch of both smart phone system is obviously not a smart choice. Analysts think, this easy to disperse enterprise energy and increase enterprise operating costs, actually not advisable.

"For need to complete the transformation from function machine for the samsung smartphone Bada, give up than nokia abandon both saiban more imminent." The above commentators.

Fly like nets CEO, telecom observers item made just think: "now samsung direction too much of it and that the market structure adverse. Samsung already large, impossible to other operating systems all left off, focused on doing Bada, but there are big skill also cannot hold three WP7, Android, ball (Bada)."

He favored the strategy adopted by HTC. "HTC is done at the same time WP7 and Android, although very successful but still no strength to do independent operating system. HTC do their strategy is the user interface, no matter what system, will at once know HTC HTC is; in addition, are trying to take the operating system marginalized, don't do platform, just concentrate on the bottom made his peculiar several business, these businesses, but also for various mobile phone user need most." Item made just analysis says.

According to IDC data, smartphone shipments global top five are respectively: nokia (33.1% respectively), RIM (4.0), apple (15.7%), samsung electronics (7.6 percent), HTC (7.1%).
Apple is still a single big, and in Android camp inside, HTC, MOTOROLA are samsung pose a great threat.

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