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The following article was published in our article directory on April 15, 2011.
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Intel will tend to "apple direction"

Article Category: Business

Author Name: xia zihui

Intel information technology summit (IDF) is always industry events, developers to IDF class learning technical details, practitioners to grasp technology trends, the industrial chain of partners also lose no time present their products.

In Intel's monumental work of technology products show, the IDF meeting every year, also became the best time to look at Intel. On April 12 IDF2011, Intel changes obviously, to replace "KuRui", "ling move" leading role is countless times mentioned "user experience", MeeGo operating system, AppUp application store, and the depth of Intel and tencent cooperation.
Intel China chief executive YangXu shortly before told reporters: "face the tablet computer, smart phones these products, must vertical integration, is the integration mode, which is to use hardware longitudinal, operating systems, software integration, to ensure experience effect."

From the industry chain comprehensive attack, to integration. As the IDF2011 the theme of the congress is "wisdom unbounded, core, the personalized across" the experience in doing the more intelligent this road, Intel as a chip maker character must cross.
Cross to where? Apple's direction.

MeeGo distribution around
As the theme of IDF2011 YangXu in speech, "Intel mentioned in recent years will be more energy into cloud computing and emerging areas such as mobile Internet, tablet PC, etc," indeed, Intel has been layout, has been seeking transformation.

Every little bit changes, amount of cumulative, appear in this IDF2011 conference is qualitative change, just as Intel MeeGo platform of progress.

Nokia MeeGo Maemo system and Intel Moblin platform of product, the fusion of the new operating system can be used not only in smart phones, but also in portable Internet equipment, notebook computers, TV, on-board information system run on a series of end products. Although last February, MeeGo has issued a formal, but it for more than a year, MeeGo progress is still very slowly.

Undeniable, slow to wage a Intel behind the style, but also as analysts have said: "Intel in the mobile Internet market has been entanglements, don't want to let tablet PC market impact occupies the core of his laptop computer chip market. Plus, in tablet PCS, mobile Internet terminals, Intel chips in the field of power consumption, etc, but also in power are still underrepresented pursued qualcomm."

Blobs, Intel side of change, side watching the industry lift their strength. If their own chips will not be enough to sustain the ability to mobile terminal negroponte requirements, Intel how could MeeGo platform, "popularize the chip making opponents do?
Anyway, Intel seek his mobile Internet industry chain in the full-blown and future development.

In IDF2011, according to Intel company plate, and Internet access the device division general manager doug Davis is introduced, using previously code-named "Oak Trail research Z670 bullying move of Intel processors and Intel SM35 Express chipset platform developed a series of new tablet computer and other new facilities will rolls out in succession from may start, can support a variety of operating systems, including Android, Windows 7 and MeeGo.

Build AppUp application store
Apple's App Store is based on his own iOS operating system, Intel's AppUp application stores are based on MeeGo etc multiple operating systems, even include the Android system. But an application store mode, and apple is almost the same.

Late last year, Intel's AppUp application store online, Intel AppUp ecosystem that, for a variety of operating systems applications developed to provide consumers with more choice and a better experience.

April 12, IDF2011 on congress, Intel in hand neusoft, haier, shenzhou and shenzhen futian district secretary software public technology service platform, Intel AppUp center and AppUp developers plan to new cooperation. Intel senior vice President, software and services division general manager ZhanRuiNi says, Intel will together with Chinese partners, for Chinese developers foundation early join ecological system. And plan is poised to launch the localized versions.

According to understand, Intel's AppUp application store supports multiple operating systems, support for Microsoft Windows applications and at the same time support Java and Adobe AIR. At present, the MeeGo developers can also be based on the application submitted to Intel's AppUp developers verification, and ultimately through the MeeGo oriented AppUp center Intel sales. According to ZhanRuiNi introduction, AppUp application store existing thousands of free and charge applications involving entertainment, education, and social network, office and games and other fields, such as PAC - MAN, Namco's world famous Rovio arcade games and the angry birds.

The operating system and application store model, coupled with Intel chips, actually, Intel must seize the entire industrial chain.
Tencent fancy Intel embedded innovation
As haier computer's chief operating officer and notebook division general manager ZhouZhaoLin said: haier actually favored Intel AppUp application store, namely the future development of covered including tablet computer, smart phones, vehicle information entertainment equipment and future other consumer electronic equipment, the more types of equipment.

In fact, tencent and Intel's cooperation is based on this, and this, it is also Intel unique embedded innovation.

April 12, Intel and tencent launched for mobile computing innovation "Intel - tencent joint innovation laboratory". This lab is China first focus on three nets fusion and many screen mobile platform technology innovation lab, now has almost one of 60 from Intel and tencent engineer, according to Intel and tencent says both sides will invest together mobile computing innovation, this laboratory future is expected to increase to 200 employees.

Last November, Intel and tencent signed a memorandum of cooperation, technology innovation in mobile platform in the field of long-term cooperation. Over the past year, both sides have a lot of cooperation, in IDC construction, service optimization, the service platform of great progress has been made in the construction.

According to ZhanRuiNi says joint innovation laboratory early project is based on Intel processor and bullying dynamic variety of operating systems make comprehensive and competitive mobile platform, and support a broad range of equipment platform, including tablet computer in complete solutions, security solutions and game series of potential solutions, project.

The Intel and tencent cooperation further, through the establishment, innovation laboratory hardware and software, services, Intel and tencent seamless combination in on personal computers, TV, hand-held devices and car etc. Various mobile devices to create the best user experience.

"MeeGo worth learning, input, we will devote more attention in MeeGo on MeeGo, because in mobile equipment, automotive potential bigger, tencent favored MeeGo, future QQgame also hope in flat computers, televisions and cars experience can do better." Tecent company joint chief technical officer and senior executive vice President XiongMingHua so said.

Future mobile Internet terminals has not only confined to mobile phones, and TV, on-board equipment, this is a broader mobile world. Tencent is clear at this point. But Intel also in embedded field layout has been long.

Intel architecture career with communications vice President, embedded in TangDiMan division general manager, said IDF2011 on embedded technology in the digital city around people, plates, DSS monitoring, stations and sales POS machines were covered with embedded technology. He said China is actively promoting the adjustment of economic structure and change the way of growth, and this environment is closely related with embedded business. Intel's embedded technology will also be the realization of that provide the corresponding network platform and solutions.

According to Intel China research institute President FangZhiXi, Intel China academe dr since introduced in April 2010 for positioning "embedded system research", and carried out the platform since optimization and distributed computing, perception calculation and visual computing and three nets fusion, content online, cloud computing, and so closely related technical research, and has already made some progress.

Mobile Internet, then still with mobile phones, tablet PCS, but mainly in Intel's layout, not only has a mobile phone, and even more handheld devices, television and vehicle-mounted system.
Tencent and Intel's cooperation, also is in the quest for a wider mobile Internet future. For Intel speaking, and tencent huge user base and rich application service combined, useful for domestic users to create set communication, interaction and the entertainment is a body, unprecedented high quality mobile Internet experience.

IDF2011, user experience in these four words is Intel's a advocate tone. Emphasize user experience, also can be face to face with the user. In IDF2011 on congress, Intel stressed, user experience have four factors: applied in service, operating systems, platform and chip. This is based on Intel's existing product structure did, in fact, as a statement from users, chip venders, a long distance, and how to face the user?

Perhaps this is the future of Intel constantly seeking towards apple's direction, turn.

Chip, operating systems, applications store, compared with apple, Intel in the industrial chain of vertical integration side, besides his mobile phone, tablet PCS production etc hardware product, the basic layout is complete.

In fact, in the face of future mobile Internet field, once brilliant matchless Intel became a pursuers. "Wintel has collapsed, despite vested interests, Intel can truly to face the future." As analysts said, today's Intel has layout complete and identify situation, and start to really to mobile Internet domain sends force. Years of technical accumulation in hand, Intel in the progress in the field of mobile Internet though still more slow, but is worth to pay close attention to future changes.

When reporters saw some displayed IDF2011 MeeGo platform based on the tablet computer, in the face of those work still rough, simple products, maybe one day, Intel can't resist buying a mobile phone manufacturing enterprise, our own Intel brand of mobile phones, tablet computers.

So far, Intel has to apple's direction

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