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The following article was published in our article directory on April 18, 2011.
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Yanjing beer group will become the official partners of China's lunar probing

Article Category: Business

Author Name: Amanda xzh

Yanjing beer group officially became China's lunar probing official partners. Yanjing beer group's beer, Kowloon SuanMeiShang, mineral water and jaipur tea beverage products become "China lunar probing specified products". April 10 morning, yanjing beer become China's lunar probing official partners press conference in yanjing beer group held technology mansion.

Yanjing beer group President LiFuCheng said: yanjing beer sponsor Chinese lunar project, designed to fulfill the social responsibility of the enterprise, and continuously enhance people's national pride, further rouse national spirit and enhance national cohesion. Meanwhile, yanjing beer group and China's lunar exploration engineering in the spirit and the idea had a lot in common and sides.

The cooperation, is the national event and national brand hands; Is to create technology-based enterprise and create technology-based country organic conjunction; The connotation of is both sides committed to science and technology; unification Is China's space industry struggle, dedication and teamwork spirit and yanjing five kinds of spiritual "highs grafting". Yanjing beer will sponsor Chinese lunar debuted for China's career, the success of lunar engineering contribute their strength.

Defense science and industry bureau leadership in his speech DingJie helmet, said: "China's lunar probing adopt independent research and development, independent development means to realize the historical breakthrough yanjing exalted; and our national beer industry standard and insist on independent innovation, science and technology innovation and product innovation, beer market in China implemented on a qualitative leap. Both sides in hand cooperation, is national combination of career and national brand. Chinese lunar engineering and yanjing beer group has common pursuit, is to stick to the independent innovation and scientific and technological innovation, rouse national spirit, and for the development of Chinese national cause. Yanjing become China contribute moon exploration engineering an official partner, again appropriate appropriate nevertheless.

Yanjing beer in the large beer enterprises as the only national brand, insist for a long time with technology innovation leading enterprise development, with 30 years of time going across the world 100 years of development, growth for have tangible assets 160 million yuan, the 2010 yanjing trademark goodwill value 245.23 billion yuan, the national total 17 provinces and distribution 40 beer production enterprises, entering the world beer ranked top eight large beer enterprise group.

In 30 years development process, yanjing always "to the quality of people, according QuXinYuRen with unique flavor amuse people, with sincere attitude serve the people of" quality objectives. In based on the basis of independent innovation, and constantly promote technology level, strengthening technical equipment, and will "strength to make high-quality goods, science and technology as the cornpany" social and consumers solemnly promises and continuously improve product quality, continuous technological progress, enriched yanjing brand connotation, but also promote the brand to Beijing from the regional yanjing famous to the national famous brand across three phases. Can say, the rapid development of yanjing beer, yanjing brand continued ascension process of the process, it is all adhere to scientific and technological innovation and harvard-yenching product innovation process.

Factory, yanjing will assign early technology, and puts forward the first productive forces "experts, scientific research, enterprise integration" development strategy, strengthen with China's most authoritative beer research institutions - light industry association institute of cooperation, the fermentation of domestic beer technology GuanDuiYi authoritative experts such eight experts please go to the factory, in the factory, doing the experiment research. Yanjing beer 12 for China of important scientific research achievements in research, experiment provide advanced technology and equipment and testing instruments, promoted the beer industry industrial revolution.

For expert has scientific research, the name, don't harvard-yenching don't free access, as long as the priority. As a result, through the national identification of the seventh five-year research project "new technology and enzymatic saccharification" "high fermentation degree yeast" experiments in yanjing completed and put into use, make beer brewing process produced revolutionary change. Yanjing step with Chinese beer crossed into the palm of the enterprise technological enterprise of stones. Under the guidance of the experts, the original stone promotion 12 scientific research, the popularization and application first yanjing beer industry in China, and to promote the technological level.

Yanjing beer in developing created many the country with the industry first. The first to enter the market; The first one USES open new technology; pick The first one USES computer control system.

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