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The following article was published in our article directory on April 18, 2011.
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The great wall of wine enterprise is the representative of the cofcophenomenon in national enterprises

Article Category: Business

Author Name: Amanda xzh

Is the so-called "a drop of water reflects the light of the sun". Once again in the only high specifications specified wine BBS wall boao Asia debuted its grape "wine", i.e. maker cofco is such "drop". It reflects the "YangQi cofco phenomenon", and is working to change the Chinese economy development mode of a micro miniature.

What is "YangQi cofco phenomenon"? Say simply, it is YangQi identity tag and the enterprise vitality, main relative centralization and multiplication expansion development harmoniously.
As a years among the ranks the world 500 strong large YangQi, cofco natural resource monopoly is not obvious. But, cofco its have "the Great Wall" wine, "blessing door" cooking oil, "golden emperor" chocolate well known to the public brand, in 19.40, from agricultural products (0.13 0.67%) to food, all segments of the market share is extremely high, be called "gave the best-selling" again.

Why "YangQi cofco phenomenon" worth anatomy studies? This first, because, in recent years, YangQi as our social and economic life of a unique group by the public and the media, increasingly, sometimes the attention due to various reasons are often controversial even criticism. Cofco with its gain market reputation and industry status, enough as this group of positive typical. Secondly, for YangQi itself, this group of exploration for reform and regulators never stops. In recent years, centralized industry bigger and stronger, peel FuYe "do not top three will exit the industry the main direction of" has become one of the reform. From this Angle character, cofco put forward "from the field, to the table" whole industry chain strategy, achieve bigger and stronger and create more well-known brand, YangQi focus on business shall be used as a successful sample intensive cultivation.

"YangQi cofco phenomenon" is how to form? Only cross-sectional status from food group, constitute a "YangQi observe all aspects of cofco phenomenon" there are many factors. Only from the development of the enterprise strategy and cultural level is concerned, can make two pens broad sketch outline.

One is its relatively concentrated area industrial development, through diversified expansion, cofco cultivate the downstream powerful competitiveness is rooted in the market. This form of "monopoly" advantage, is not from the most YangQi natural endowment -- monopoly resources characteristics.

Cofco in recent years "put forward by the whole industry chain" refers to the field to the table covers the planting and procurement, trade logistics, food sales and other multiple link form a complete industrial chain system. In domestic food consumption and agricultural industrial upgrading and food safety under the background of the grim situation, this model not only has the great economic benefits, but also has significant social benefits.

Cofco liquor is cofco "whole industry chain" development mode platoon guide. The Great Wall under cofco wine grape planting to wine, from picking, brewing, storage, strictly comply with the integration process OIV vine and wine organization rules. Now, the Great Wall wine will enjoy "Great Wall" state-owned "wine" reputation.

2 it is cofco YangQi identity, to always maintain from full market competition vigor. This shows up in two aspects. First, as a big consumer industry enterprise, cofco has introduced new products, lead the market consumption trend. Secondly, in the enterprise's whole strategy especially capital operation level, cofco is also action, and is frequently heavy-handed operation, show "elephant" vigor.

The wine industry known as the "seven points materials three points process" view. Therefore, cofco liquor following last September, after acquisition Chile winery in February, bordeaux, France again takeover shots at chateau ray walter. Latest news says, cofco leading launched the first only the agricultural industry funds, involved in financial field. It was in amazement, and sensible.

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