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The following article was published in our article directory on April 19, 2011.
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When will be end the era of Leather brand quality disorderlyan ?

Article Category: Business

Author Name: xia zihui

The brand is to give owners bring premiums, produce value-added intangible assets, it is the carrier to and other competitors products or services the separation of name, terminology, symbol, symbols or design and their combination, the source of value from consumer formed in the mind about its carrier impression.

The above is the authoritative annotation for the brand. Since always, do big brands, and stronger enterprise is the ultimate goal of entrepreneurs. This year, however, the 315 party would jin lake spoofing, shanghui lean lean tyres for pure, gome electrical appliances cheat some big names such as the enterprise are listed on the time jin lake, list of country and shanghui enterprise image, brand instant questioned into a credit crisis.

HanGuoJin lake tires PeiTaoLv allegedly is "Chinese tires," for the top brand of Shanghai gm, faw Volkswagen, Beijing modern, the numerous car makers to provide products. However, an insider but reports in manufacturing process kam lake tyres used by some abandoned tire semi-finished products made refining, adding new regurgitation feeding glue again use. It is reported, jin lake TouSuLv has been higher in the tire a professional website, more than 500 car tyres in complaining about Pope, jin lake tires accounted for more than 70 percent, and even consumers will the title of "killer" name.

Shuanghui group is the largest meat domestic subsidiaries companies, but for years by "pure" lean takeover of so-called "thin body strong and handsome breeding pig, within the industry," to pigs do urine testing program is YangQi exposure by non-existing, pure incident, lean greatly influenced its reputation.

March 15, gome electrical appliances with old change new in tianjin shop cheat fill events are exposed. Relevant personage says, appliance fields, home appliance with old change new is countries in financial crisis coping process, promote, boosting domestic consumption of industrial development an effective measures and cheat fill phenomenon will affect the effective implementation of policies on this matter with the public trust degree.

As the saying goes, is easy to. Why are all these after many difficulties and won the stable market, with consumer trust brands for short-term profits for enterprises will face of enterprise credit? The author thinks that, in the interests of the chase, the "gold placard" is no longer the operation of big business value, not to mention the hide chips in public opinion, quality problems behind the leather shoe industry flood?

Leather shoes have been dubbed the "labor-intensive industries" vulgar and is in production and management phase. Since the development, leather shoe industry since through entry threshold low, technical content is low, lack of access to good and evil people mixed up, standard, the market for small and medium-sized family mill prototype to blossom. Then leather enterprise These enterprises by industry, the development of product quality, don't pay attention to blind spot, don't care product with OEM infringement, again, the river's lake "legerdemain" processing capture market, make a profit. Leather is close relations with our daily life a consumer goods, so industries and enterprises for its quality and safety, the national standard very seriously harm human body which may have strict rules of material. For car leather seats, for example, often appear shoddy merchants with "pigskin" impersonating leather seats dislocations.

In recent years, due to the increasingly fierce competition at home and abroad, leather shoemaking enterprise although industry transformation in succession began to upgrade, but due to the old produce concept bondage, some small and medium-sized enterprise still stay in pursuit of the number of level, product quality is difficult to guarantee. More big enterprise will product innovation as upgrades priority, and oversight as market "explore LuShi" product quality, cause checks lax, unqualified product "mix" consumer market, serious harm the interests of consumers.

In fact, for a leather enterprise speaking, short-term interests cannot get long development, with the nation's anti-fakes strengthened, leather industry development, people's consumption level enhancement, to step by step brand and quality requirements more strictly. Those who do not pay attention to product quality, with "fraud" primarily of small and medium-sized enterprises in the industry will being eliminated in big shuffle.

Keywords: clear bra straps,wicker patio set,wicker furniture cushions,

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