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The following article was published in our article directory on April 20, 2011.
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Yahoo has started revival

Article Category: Business

Author Name: xia zihui

The latest news from the foreign media display, yahoo chief executive Robert butts (bashan bangalore Bartz) said recently, Carol yahoo renewal at present quite smoothly, her personal to yahoo's development mode and development direction is confidence.

Baal in bangalore, in a conference call Bates says yahoo has appeared more obvious growth momentum, yahoo website in the first quarter of this year the number of users access to ascend, and page 15% flow growth of around 8%, currently yahoo's infrastructure very good, already has a faster can bring users better experience website infrastructure.

But also, bangalore baal, says Bates with Microsoft's search advertising business cooperation have not got expected effect, get data from advertisers hits and display advertising before Microsoft and yahoo without the goal is so high, if Microsoft does not guarantee yahoo's related income this may bring to yahoo's performance obvious influence.

Released from yahoo earnings show, this company in the year ending March 31, the first quarter's revenue 12.14 million dollars compared to the same period last year, than 15.97 billion dollars down 24%. In rejecting flow not according to obtain cost us gaap calculation yahoo for the first quarter revenue 10.64 billion, compared with the same period last year, dropped 6% and analysts say this is mainly because yahoo and Microsoft signed by the advertising business revenue decrease.

Yahoo recently in San Antonio (San Antonio) to conduct sales meeting, in this meeting, yahoo chief executive Carol Bartz, Bates (Carol bashan with "U" letters to describe the transformation process, says yahoo Renaissance of process as "yahoo u-shape turn" the same. Obviously, ba's parable, yahoo once was in the "U" letters, but the end will surely usher in rising stage. Ba Bates says, yahoo has finally solved the platform and company's organization chaos unclear problem, and the display advertising and search advertising business is also undergoing very good recovery process.

All this is true, but yahoo also still face other some important questions, such as yahoo and Microsoft in search and advertising network cooperation progress has been slow, and it really is a big problem. In fact, yahoo may be released quarterly earnings next week highlights its display advertising business eventually strong recovery results, but according to sources, yahoo's search advertising business, whether from a market share or each search revenue to see, all will present plunged situation.

One of the part of the reason might just because yahoo's search advertising business very dependent on Microsoft's new system to produce better results, but it is a great pity that this new malady is not reflect any advantage. Microsoft in this quarter has taken some maintenance contract measures, these measures may produce different results, such as may cover every search revenue decline this fact. This trend is remarkable.

Asian markets
Yahoo in its Asian partners still think most schemes to promote yahoo in Asia market share. According to media reports, for yahoo in China's alibaba group, the equity has also faced serious problems, it can from alibaba chief executive officer and co-founder jack ma found in recent comments definitive answer. Mr Ma in this week launched Forbes in an article related affairs mentioned yahoo said: "if you can't make the business better, then you will be entitled to be angry with me. I have already no longer believe in them. I have worked with them for many years, and felt very disappointed."

According to sources, Mr Ma and balak the relationship between Bates still as usual bad, although Mr Ma and the relationship between yahoo founder jerry Yang once relatively close, but now has also tend to be nervous. In addition, Mr Ma also on the Forbes says as usual view, namely alibaba and taobao listings, will not consider this suggests the yahoo will have a constant in alibaba revaluation of the assets, but the assets will forever in private state.

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