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SpinDistribute.com Article Directory

The following article was published in our article directory on May 25, 2011.
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Finding a Printing Service for your Business Newsletters

Article Category: Marketing

Author Name: Jackson T. Morrose

The business newsletter is an important marketing tool for your products and services. Even with the internet and TV, traditional printed ads remain a very effective bridge between business owners and their customers. Of course, you want your flyers to be printed by professionals and, at the same time, you want to be cost-efficient. To obtain high-quality and affordable newsletters, here are important things that you should look for in a printing company:

High Quality Print and Materials

Research is the best tool for this one. If you are new with printing agencies, gather several newsletters, magazines and books. Compare them first in terms of print and page quality. Is the binding strong enough to hold all the pages? Or is there are tendency for the pages to fall apart when you browse through them? Also check for the clarity of text prints, especially for the small fonts.

Look for old magazines and print-ads which are produced by the company you're considering. Signs of poor quality printing are ghosting of images, blurred texts and empty ink-lines. Try to yank the pages and test if they can be easily ripped from the bond.

Attractive Designs

If you have no time to layout your newsletters, you can hire the same printing company to do it. However, they must have good, professional looking templates which reflect the nature of your business. Don't just go for any template, because it may appear shabby or unplanned in the eyes of your customers.

Read reviews and choose a company that has a creative arts and layout team. Remember that your bulletin is a communication tool. If the newsletter appears good, it can convey it message better. Ask for samples from the company and review each one of them. Then, mix and match the good bits you've seen from their previous outputs.

Good Package Prices and Discounts

Usually, printing newsletters is more expensive than printing simple fliers. They have more pages and they usually require soft binding. Some online services feature a price calculator on their websites. You can use the calculator to estimate your expenses depending on the number of pages, paper type and quality of print. Prices increase when you includeextras such as pages with folding extensions and perforation linings.

It is best to have several prospects for printing companies. Choose the companies with output qualities that impress you and then compare their prices. Look for special offers such as x-number of copies free for every x-number of copies ordered. Bigger orders will give you larger discounts. Also check if the company offers mailing and distribution services. If you will give the jobs of printing and distribution to the same company, you can avail of even bigger discounts.

Quick Processing and Printing

Normally, businessmen should order for newsletter prints weeks, even months, before its release. However, sudden press releases are unavoidable, especially for urgent announcements for your customers. A printing company must be prompt to comply with such jobs. Read reviews and ask friends on which companies have no delays in finishing their jobs.

Choose a printing service that finishes printing within, at most , 3 working days since the order is placed. Proofing, prototyping, printing and, sometimes, distribution of newsletters, must all be completed within this period. Remember that delays on the distribution of your newsletter mean loss of money and possible customers.

Keywords: brochure printing, flyer printing, newsletters, online printing, printing company

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