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SpinDistribute.com Article Directory

The following article was published in our article directory on May 31, 2011.
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Using Email Marketing to Create a Buzz About New Products

Article Category: Business

Author Name: Victor Green

Do you ever wonder how you can get people to want to try new products you put out? Ever think about strategies you can use to get customers to give your latest offerings a shot? One of the marketing tools that some sites use to inform loyal customers of new items and fresh products is an email newsletter. With an email newsletter, you not only tell people that you have something new to offer them but you can also tell them all about it and what it can do for them.

Telling people about these latest additions to your product line via email may seem limiting to some people since this newsletter will only be sent to those individuals who have already opted in to your site. Consider this thought though - one of the things people love is getting things before others do and that feeling of exclusivity. People feel that they are important when they are informed that they are one of a select few who can get this new product or item from you before it is released to the general populace. You can use this to your advantage.

When you want to create a buzz about a new product or service that your company has, sending out an email newsletter about this is only the first step. When people realize that only those on the mailing list get to buy or sample these new products or services before anyone else can, they will of course want to tell people about how fortunate they are to be part of such a select group. This will then create some sense of curiosity among those who did not opt-in in the first place. This can then lead to people visiting your site and opting in as well to receive emailed updates and an email newsletter from you. This thereby increases the number of people you can reach and advertise directly to via email thereby increasing your revenue earning chances as well.

This kind of a strategy can also work for older products and regular services you have. You can offer special discounts to those who sign up for email updates with the help of email marketing software you use on your site. To help ensure that you get more people to sign up for these emailed updates and to get more people to avail of your services or buy your products, you can try to use a referral bonus or special discount offer for those people who get others to sign in to your site's mailing list too.

Getting more people to want to sign up for your emailed updates and to get that feeling of exclusivity is pretty easy , as long as you have the right marketing strategy in place and the right email marketing tool working for you.

Keywords: email marketing, email marketing software, email marketing program, email marketers, email marketing solution, email newsletters, small business email marketing, nonprofit email marketing

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