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SpinDistribute.com Article Directory

The following article was published in our article directory on June 9, 2011.
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E-mail Marketing: Keeping Businesses Well-Equipped and Well-Informed

Article Category: Marketing

Author Name: Victor Green

No other business sector knows the importance of attracting customers more than the marketing sector. As the part of the business organization that creates ways to let consumers know about the company's products or services - as well as to think of creative ways to entice them to avail of said commodities - marketing representatives need to think outside the box constantly to keep both demand and interest high.

Thus, marketing units of companies all over the world have thought of a new and interesting way of communicating their wares: e-mail marketing. E-mail marketing is the process of creating specialized e-mails that not only feature the products and services of a company online, but also contain features that can create consumer interest. E-mail marketing solutions have become a constant choice both for large and small companies.

Seasoned users of the Internet may have spotted an e-mail newsletter option for registered users. This is a chance for these companies to get to know more about the customers while the customers, in turn, learn more information about the company. Many businesses today use this technique to improve business-consumer relationships, as well as to increase interest in both popular and lesser-known products. Variations of the e-mail marketing model also exist, such as small business e-mail marketing and non-profit e-mail marketing.

A company that chooses to use e-mail marketing can possess many advantages over companies that implement physical marketing. For one, e-mail marketing is a relatively low-investment venture: marketing representatives need only invest in e-mail marketing services and e-mail marketing software in order to begin. Although a company may need to spend a considerable amount of investment for a well-connected email marketing service provider, the investment is vastly less expensive than the amount it would take to create physical marketing strategies.

Another reason is the less amount of effort needed to implement e-mail marketing campaigns - even from a single location, e-mail marketers can send out information to customers locally and internationally. A globally-scaling physical marketing campaign would require hundreds or even thousands of manpower and man-hours, things that small businesses may not be able to provide.

Lastly, e-mail marketing can bring in valuable business information that would take large amounts of time and effort to collect through normal marketing methods. Tracking is one of the prominent advantages of e-mail marketing - this involves the collection of data gathered from messages that have been opened, read, as well as the amount of links clicked and purchases bought because of these messages. A good marketing manager can make informed decisions because of this information: for instance, if many people read e-mails and followed links to messages containing Product A, he may choose to decrease marketing efforts for Product B in order to devote more resources into attracting customers with Product A.

Not only is e-mail marketing an affordable way to increase business potential, but it can also be a decisive tool for marketing and management leaders.

Keywords: email marketing, email marketing software, email marketing program, email marketers, email marketing solution, email newsletters, small business email marketing, nonprofit email marketing

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