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SpinDistribute.com Article Directory

The following article was published in our article directory on July 30, 2011.
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Business Holiday Cards - The Benefits of Sending Holiday Cards to Employees

Article Category: Business

Author Name: Timothy Riggins

While there are definite advantages to sending business holiday cards to customers, there are some benefits to sending cards to employees that should not be ignored. Cards may be sent to employees in addition to customers, or to employees only. Since most businesses have fewer employees than customers, this approach can save significantly on the cost of cards. Following some simple strategies can help make sure that sending cards to employees reaps the maximum benefits for the company. While some of the benefits are the same as those gained by sending cards to customers, others are unique.

There is something to be said for keeping employees happy. Although business holiday cards sent once a year will not make up for a year of being treated badly, they can add an element of appreciation to employees that are not unhappy. It gives the impression that the work they do is appreciated by those higher up. Keeping good employees is essential for the survival of a business, and sending a card during the holidays is one small way to show that the business cares about the employees. There is more to it than that however.

Kill two birds with one stone by delivering business holiday cards at work. Whether delivered by hand or via interoffice mail, postage costs will be decreased significantly. Also, delivering cards at work encourages employees to display cards in their workspaces. This increases the possibility that customers or potential customers visiting will see the card. While the card was not to them, most businesses that care for their employees are thought of favorably. If the logo or name of the business is visible, visitors will recognize that the company has sent the employee a card, thus evoking positive feelings toward the company. This in turn may aid in customer retention, encourage them to become a customer, and could also affect how they speak of the company in the presence of others.

Some companies forgo sending business holiday cards to employees in order to increase the budget for sending cards to customers. This is not a bad strategy, but if the budget is still lacking it may be more effective to forgo customer cards and send only employee cards. Many of the same benefits can be enjoyed, along with the unique benefit of showing appreciation for employees. While customer appreciation does go by the wayside, there is still a promotional element that somewhat makes up for it.

Keywords: business holiday cards, corporate holiday cards, holiday cards

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