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SpinDistribute.com Article Directory

The following article was published in our article directory on August 11, 2011.
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How to build a Quick Response Code Campaign: a step by step approach

Article Category: Marketing

Author Name: Johannes Ahrenfelt

Strengthening your business's use of mobile technology such as Smart phones and Quick Response Codes has been confirmed to multiply client interaction with products as well as their retention of what your products are all about. But, gearing towards a more motivated service can be tough and a clear setup is needed prior to you even consider investing into such an approach.

In displaying method, the AIDA approach is famous. This approach stands for a four step method to instigating a merchandising campaign using advertising for maximum results: Awareness, Interest, Desire and Action. Businesses use advertising as a marketing action not only for consumer retention but also for contacting to the maximum number of consumers and stockholders. Every enterprise wants the finest ROI on marketing and worthwhile scheme for attention. However, profit is not always the inspiration for a campaign, sometimes strong Corporate Social Responsibility (CSR) drive can also be advertised through the use of Quick Response technology.

A QR-Code operation can be wrapped around the AIDA approach by using the codes as an interactive tool for influencing consumer behavior. The relevant novelty of QR Codes can be a hindrance, as consumers will not become attracted in QR Codes that display worn out concepts, removed products or old-fashioned craze. For supreme impression, socio-economic data and study of current events are required in order to fully believe consumer behavior. For example Starbucks affiliated itself with Lady Gaga and Calvin Kline used visual drama and sex appeal for a latter commercial (LINK). This shows how QR Codes stamped on related printed materials can bring maximum PR with consumers.

The next element is content management. QR Codes have boosted currency due to their extent to convert one-dimensional conventional data into multimedia and cyber content at the click of a button. However even though the AIDA inspired campaign will be high tech the visionary framework is also important. Through QR Codes we attempt to influence the way a customer behaves towards a product and motivate them into action, which means that the basic principles of marketing are essential. So in planning your QR Code campaign you need to choose an efficient code management platform for monitoring results and number of codes achieved.

What would you adjust to have all your products available to mobile phones? You may be in broadcasting, auto trade, publishing or corporate giftware, assume what you would experience to converse to consumers via their own mobile phones. A clientele sees your product, scans it and is today flashed a promotional message that will allure them to redeem. When they scan the item the next day another message, for example a video clip, is shown to insure that a wide variety of content is shared to a diverse set of customers. This technology is already here. Contact us for more feature today: www.squarecode.biz/contact

Keywords: QR codes, QR, codes, marketing, dynamic QR codes, interactive marketing, interactive advertising, business ideas, business tool, marketing, advertising theory, qr codes for fun, business card qr code, dynamic business cards

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