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SpinDistribute.com Article Directory

The following article was published in our article directory on November 28, 2011.
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Product reviews on Websites: Effective Advertising Tools

Article Category: Shopping

Author Name: chickie maxwell

There is now a new way of selling products. When before , merchants send people from one house to another to sell their products for them, now , there is no need for that. When in the past, companies have to pay thousand of dollars for airtime so that they can show their products on television several times a day, now, there is a more effective and a cheaper option. When before, merchants have to put up a big billboard along a highway so that everybody passing through on foot or by car can see there products, now, they have the option to put up a poster of their product in social networking sites or on other online social media so that whenever a person visits these sites, their products can be seen and the persons visiting it can provide product reviews.

Advertising has moved to the next level. It has become cheaper and more effective. It is cheaper for several reasons. One is setting up a website is not as expensive as creating a TV commercial. When creating a TV commercial, actors are needed. Actors are expensive, especially those that have a big tag price stapled on their foreheads. Getting professionals to direct, write scripts, edit the commercial is also very costly. On the other hand, creating a website will cost but far less expensive than making a TV advertisement. It is also cheaper because maintenance of websites is cheap . But paying for airtime every time a TV ad is shown would cost hundreds or thousands of dollars.

Advertising through websites is also more effective. Why? Because people are now more intelligent, especially the younger ones. This does not mean to say that people before are more gullible. It just means that there are so many hoax products and services now that consumers can no longer be swayed by mere claims. They need proof. Proof is how merchants can get more customers. And this is why advertising through websites are a lot more effective.

Product reviews are possible in websites set up by merchants selling products and services. They normally use interactive tools so that anyone who wants to say anything can do so, almost always without holds barred . Anyone can give product reviews. But of course, ideally, only those who have first had experience of the product and service can do so. But basically, the idea is that anyone can.

Product reviews can be good and bad. But the risk of having bad product reviews is usually an acceptable risk. Even with negative reviews, not all is bad because unpleasant feedback can always be taken as constructive criticisms that should be wisely put to use. If the feedback is good, then there goes the best advertisement of the company. Unbiased and genuine testimony - this is why interactive websites are effective advertising tools.

Keywords: products reviews

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