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SpinDistribute.com Article Directory

The following article was published in our article directory on December 19, 2011.
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The Advantages of Having an EShop

Article Category: Fashion

Author Name: chickie maxwell

With the advent of the Internet and other technological advancements, it is but fitting that you take your business to a whole new level by setting up an online store for it. Or, if you are still toying with the idea of opening your own establishment, the best kind would be an eshop. But what are the advantages to doing so, anyway?

A Wider Audience

A physical, actual store will more often than not cater only to people residing in nearby areas. But with an online shop, you are able to reach people from all over the world. This means that if you do your job right - that is, you make use of effective marketing strategies that attract customers to your site - you have a chance of not only making a lot of money but also of making your products a global hit.

Reduced Operational and Set-Up Costs

When setting up an eshop, you only need a few things: a feasible business concept, a website, a reliable Internet connection, and a small capital. Set-up and operations-related expenses you are likely to incur with this venture are minimal, especially if you will be the one to build your website. The only expenses you need to be concerned about are those that have something to do with the following:
- website development (if you are going to hire the services of a creative team)
- domain name registration
- website hosting

This is a stark contrast to the set-up and operations-related costs that go with opening an actual store. In this case, you still have to take into consideration the cost of the following:
- renting of the stall or space for your establishment
- employees' salaries and other benefits
- equipment and other fixtures crucial to operations
- repair and maintenance of equipment
- other miscellaneous expenses
- Extended Hours

With an eshop, your store is virtually open for business all the time. This means that regardless of where a potential customer is, you can be sure that he or she can visit your site, look at the merchandise you have, and purchase an item or two. Another advantage of having a store that can be visited 24/7 has something to do with the fact that it plants the idea that the store is always accessible and you - the seller - can easily be reached should a customer have questions about your product or about his or her order.

Real-Time Tracking

Nowadays there are numerous free software programs you can take advantage of to monitor the activity in your site. This means that you can regularly check the volume of traffic your site has and/or the number of unique visitors your eshop receives for a period of time. And if, for example you see that the figures are not going up, you can easily switch marketing strategies and/or implement changes which you think will improve your store's performance. This real-time tracking capability, which is not available when what you have is an actual store, will no doubt help you make your online business venture a success.

Keywords: jewelry stores

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