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The following article was published in our article directory on February 14, 2012.
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Some Issues Regarding Shopping Online

Article Category: Shopping

Author Name: chickie maxwell

There are so many benefits to online shopping. For one, compared to shopping in stores, customers can easily browse the selections of an online store. Imagine having to stroll down aisles of a store and going to each shelf or rack. Although a lot of people say that this is what makes purchasing things fun and exciting, there are also a good number of shoppers who think that the idea of going through shelves or racks is tiresome. Moreover, online stores are open 24 hours a day and can be accessed anywhere. You can be in your jammies, tucked in the sheets while you scan through the inventory of so many shops.

But then, there are also a number of drawbacks to shopping online. The system of buying stuff through the Internet has evolved and improved so much, but at the same time, it still has factors that may be difficult to overcome. For example, online clothing stores will always be eternally stuck with the problem of their merchandise that cannot be fit by those who want to try them for size. Shoppers will have to risk buying an item, and if it doesn't fit their specifications, they have to return it to the online store. The process turn off some people.

Moreover, a lot of issues with online shopping may be because the main players of the field are still online divisions of our brick and mortars stores, which are obviously run by different companies. However, even the online version of an actual store and the actual store may be different from each other. So, for example, if Store A is a major retailer, a shopper would expect that the items that he or she sees when visiting the actual store would be the same as the stuff seen in the online store. Instead, people are mildly surprised. Thinking that they can buy something online instead of having to go to the store, they log in to the website, only to be frustrated and disappointed because the selection of items are not that identical.

Another concern that people have experienced with online shopping is inconsistency between the pricing online and in stores. Practical shoppers would notice that the price of the same item online may be different from the actual store for unknown reasons. While it may benefit the online shopper, of course, if the same item is priced lower in the online store, they may also be left to wonder why this is the case. Also, in most cases where there are inconsistencies, no explanation is given. Are the products given a lower price online because of a particular website-only promotion? Are the products offered in the website inferior in quality, which makes it alright for their prices to be lower? Anyway, with regard to this concern, it is of utmost importance to shops online to always be clear to their shoppers why there are price discrepancies, so that the consumer will have more confidence in buying through their website.

Keywords: shopping

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