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SpinDistribute.com Article Directory

The following article was published in our article directory on March 1, 2012.
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How to successfully market your business with ebooks

Article Category: Shopping

Author Name: chickie maxwell

The new economy, with online interaction as its bedrock, calls for creative ways to market a product or service. It's time when tweets and updates on Facebook and LinkedIn shape a brand, when Skype is set to engage customers in chat, and when email marketing becomes an essential component in running a massive marketing campaign. Blogs, too, are put to good use by offering content otherwise unavailable in press releases.

But there is one huge digital platform most companies miss out. It has the potential to expand one's business reach and raise revenues and is perhaps more effective than a tweet. It's in the form of ebooks, or those free PDFs people read from their iPads and Kindles.

How exactly can business profit from handing out free PDFs? Two words come to mind: trust and authority.

Earning trust and establishing the company as an industry authority through publishing ebooks is not as costly as hosting a major PR event. All the company has to do is select from its communications or PR department selected people who knows the company well and can write for varying groups of readers. Publishing or distributing the work online is not much of a problem, thanks to the Internet. It's also cheap since no printing or shipping cost is involved in publishing one.

Earning your readers' trust and converting them into clients:

As a means of establishing trust, ebooks can act as providers of valuable information for customers. They're a far cry from traditional means of promoting a product or service in that they inform customers of what is valuable, something tied up with the use of a company product or service.

Free PDFs that successfully convert readers into willing buyers inform more than they coerce. More often than not, they persuade people to buy without coercion.

Once trust is earned, it won't be long until a company has built a solid database of customers.

Becoming an industry authority through ebook authorship:

As a way of building authority, ebooks fulfill expectations that blogs, tweets, and Facebook updates can't. It is so easy to publish a useful piece of information online but the ephemeral nature of blog posts and tweet make them inadequate to establish a company as an industry authority. Also, topics that require a great deal of explanation are better published in long-form PDFs. Publishing book-length articles in blogs is actually counterproductive.

Digital books in the form of downloadable PDFs, because they lengthier than online articles, can effectively get a company's message across and introduce people to its services. They can get viral online, thus widening a company's reach. This results in a domino effect, which is essential to boosting brand awareness online.

Ebooks can be made part of a wider online campaign. Besides publishing them in PDF, ePub and Kindle formats, versions can also be uploaded to content-centric websites such as Scribd and SlideShare. Be sure not to bore readers with technical details. Use infographics and other informational visual tools.

Keywords: ebooks

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