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The following article was published in our article directory on February 27, 2012.
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Online And Personal Jewelry Shopping

Article Category: Fashion

To be somewhere or to be anywhere: this is the program of today's shopping experience. Consumers are now provided with the ability to shop from home or to go to a physical location. The latter is now considered a customary way of shopping; however, it has its own advantages over online shopping. These advantages are highlighted below as a comparison.

Customer Service

Online jewelry stores offer the following contact methods: phone, live or video chat, fax, mail, and email. Personal jewelry shopping offers only one: live contact. The former offers more options but the latter includes the element of interpersonal communication which includes both verbal and non-verbal cues . In comparison with phone interaction, consumers are pleased to get what they wanted without being placed on hold. Personal contact makes this possible because they see what is going on behind the scenes. Video chat widens the capability of online communication. Email may have delayed responses and so as mail or fax.

Product Attributes

Online jewelry stores offer photos, descriptions, and other information. Personal jewelry stores have actual products on display. In view of product expectancy, there is a higher likelihood of returns for items purchased online because not everything is exactly how it appears online. Most online retailers responded by establishing refund, replacement, and return policies. For a customer who looks at time, the time elapsed between the return, the refund, or the exchange can mean making another purchase or letting go, if not postponing, an important occasion.

Consumers have also become keen of marketing strategies. Content information offered in a website referring to products on display is always overwhelmingly positive. For those who personally shop for jewelries, they can ask about product opportunities on the spot.

Pricing

Because online jewelry stores have emerged in competition, pricing adjustments have been made to gain more revenues. After all, these are businesses. Unlike their physical counterparts, online jewel retailers have proven to price their products on a lower scale. This is on top of shipment and maintenance costs. This may be due, in part, of them not having to maintain a number of physical locations and the number of supply they have. Because practicality has become synonymous with the economy, people are driven to seek attainment of their wants to possibilities where they can spend lesser cash. Some online retailers have even accommodated auction functionality on their websites and some have introduced loyalty cards and gift certificates.

Accessibility

With internet connection, a consumer has the ability to access hundreds of online jewelry stores at once. Personal shopping entails travel, time, and effort. For an individual under time restrictions, he may opt to do online shopping instead. The advantage of online shopping is having all merchant options on one screen and the ability to compare similar products across retailers. Because products include price quotes, shopping has never been as easy.

Limitation and delimitations are found in both of the shopping options above. This means that individual preference outweighs all of the aforementioned to satisfy needs.

Keywords: jewelry stores

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