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SpinDistribute.com Article Directory

The following article was published in our article directory on May 8, 2012.
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Using Pop Corn To Promote Your Business

Article Category: Marketing

Author Name: Sarah M Ingram

It can be very difficult to find a person who would turn down a bowl of fresh, hot chocolate or cheese popcorn. In fact, it is difficult to believe there is a person in the world who doesn't enjoy popcorn. People just love gourmet or flavored pop corn and it is easy to understand why this has become one of the country's most favorite snacks. So why are these kinds of popcorn popular? The biggest appeal is people have a wide variety of flavors to choose from, a refreshing deviation from the traditional salt and butter flavors. Because of this popularity, why not make use of them to promote your business. If that is the case, how exactly can you make use of gourmet popcorn to promote your business? Truth be told, there are actually a few things you can do to promote your business using this popcorn. First of all, you should participate in trade shows.

Regardless of what type of business you have, one fact remains true about trade shows, it is difficult to get noticed because to be honest, you are manning one booth among hundreds of other booths. Unless of course, you have something to offer people that 99% of other booths don't have. The idea is to display brightly colored flavored gourmet popcorn in your booth and give them a free taste or a free 50 gram bag every time they buy something from you. Not only will you generate more sales, but the freebie (and not just some cheap freebie, at that) will draw more people to your booth. You can also give away small tin cans of flavored popcorn with your company logo and contact information printed on them. Both will help you ensure your company will be remembered by the people you wish to do business with.

You can also try to work with a charitable or a non-profit organization. Setting up or organizing fundraising events will help you promote your business and supporting a good cause. You can sell flavored popcorn in bags or tin cans that have your company name and logo printed on it. After all, this is all for a good cause and people will eagerly buy their favorite popcorn flavors just for that reason, alone. Not only can you raise the money you need for charity, you can also promote your company in a good light by supporting charitable causes. It is also important that you try to learn everything you can about the non-profit organization you plan to partner with before you proceed.

Keywords: pop corn, flavored gourmet popcorn, flavored popcorn

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