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The following article was published in our article directory on July 2, 2012.
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Why TV Commercials Prove To Be Very Good for Advertising

Article Category: Entertainment

Author Name: TK Healey

TV commercials are rampant in today's mass media; they always are. An American television viewer expects to see an average of 30 commercials per day. In a year, that could amount to nearly 11,000 advertisements. That is almost always more than the number of book or magazine pages read by a general reader each year.

Because of that, advertising through television has turned to a multibillion-dollar industry, with many leading companies having advertisements in each TV station with national coverage. Small businesses advertise through local TV stations; government agencies occasionally advertise on TV as well.

There are many reasons for making TV commercials. In less than a minute, millions of people all over America (and all over the world as well) can become aware of a product. Because commercials incorporate sight, sound, and action elements, they appeal to people with different temperaments. Visually-oriented people can marvel at the special effects; musically-oriented ones can listen intently to the sounds. Advertisements can also make a product stick to one's head through repetition, although the best advertisements need to be viewed only once to have a lasting effect.

The creation of TV advertisements in the modern world is no small matter. Intensive market research is done to know the responses of people to various TV ads. Viewers are also divided into demographics or segments of people who fall under a certain category. For example, school children aged 7-12 is a demographic according to age. "Soccer moms" is a demographic according to lifestyle. "Suburban" is a demographic according to residence. If a product targets a particular demographic, after market research is undertaken, TV ads are made to appeal strongly to the given demographic.

The actual making of a commercial contains the following steps: writing the script, planning out the setting, hiring actors, shooting the commercial, adding necessary graphics or visuals, editing, and sending to the TV station. Each step is delicately planned by teams and then counter-checked; once a TV ad is aired, it is virtually impossible to change it and keep it away from the people's consciousness. Sometimes commercials are animated, or done through computers, to appeal best to children, adolescents, and techies.

Advertisements are always present in TV shows; the TV stations derive revenue from the airing of commercials. There are even TV networks that focus exclusively on showing commercials called infomercials or informational commercials. They last for 5-15 minutes unlike regular commercials that end before a minute. They remind viewers to order a product by calling through the stated toll-free hotline. Informational commercials have become very pervasive in American culture; "as seen on TV" is one well-known phrase that arose from them.

TV commercials are essential in today's modern economy to make products known to viewers. Without commercials, manufacturers of goods will be hard-pressed to spread the word about their products. People will be confused regarding products that exist on the market. Flawless targeting of consumers is achieved by the best advertisements through one of the most commonly viewed media: the television.

Keywords: as seen on tv, infomercials, as seen on tv items, as seen on tv products, infomercial products, tv commercials, tv shopping, as seen on tv store

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