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SpinDistribute.com Article Directory

The following article was published in our article directory on August 1, 2012.
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"As Seen on TV": A Catchphrase That Always Works

Article Category: Shopping

Author Name: TK Healey

"As seen on TV" items are perpetually in high demand nowadays. It can be that there are specific problems of viewers that these products can deal with; that explains the demand for house cleaners and vacuum cleaners. It can be that the viewers have important health objectives; that explains the demand for weight loss products, skin whitening creams, and health supplements. It can be that these viewers aim to make more money; that explains the demand for systems for selling real estate. Note that these are not the only products that can be shown in informational ads; there are many more.

Advertisements containing "as seen on TV" merchandise can often be viewed late at night or during early mornings when there are not much people watching TV (and presumably, little demand for standard TV shows). However, these ads are increasingly being seen on different time slots, even during primetime when there are the most viewers. These are even channels devoted entirely to showing informational ads.

The power of informational ads to create a high demand for "as seen on TV" items also stems from the persuasive techniques used in these ads. Certain methods can make viewers more willing to place orders for these items. For instance, once viewers see celebrities using products and making favorable comments about them, then they will be inclined to buy the products. Sometimes informational ads feature past users of these products. When viewers see other people using the featured products, they are inclined to order too, because they have seen users who have become satisfied already.

Other techniques used in infomercials to make television shopping more appealing include introducing limited-time offers, showing only the benefits of the products (not the disadvantages), having speakers who talk very animatedly so as to enliven viewers, and appealing to the viewers' emotions. These methods can benefit customers. Limited-time offers allow buyers to enjoy some more benefits when purchasing products featured in infomercial advertisements. Animated speaking catches attention; this applies best when there is a demonstration regarding how to use the products being featured. Appeal to emotions can help customers know their needs which they may have overlooked for long already.

No wonder the continued existence of informational ads is due to their effectiveness in making customers informed buyers. If they weren't effective, they should have been scrapped long ago, especially in the age of Internet when many shoppers tend to purchase merchandise online. However, informational advertisements on TV can still gather customers even in a time when online marketing reigns. That fact speaks volumes about what customers are willing to do so that they can find useful products. They trust infomercials so much because of the knowledge that they receive; that can guarantee the continued existence of informational ads for many more years.

Infomercials help customers become wiser as they check out the different features of products being shown on TV. Sellers gain too because of the coverage that informational advertisements receive. With the setup that we have regarding informational ads, everyone wins.

Keywords: as seen on tv, infomercials, as seen on tv items, as seen on tv products, infomercial products, tv commercials, tv shopping, as seen on tv store

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