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SpinDistribute.com Article Directory

The following article was published in our article directory on July 14, 2012.
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Blogging Setup - Always Be a Customer

Article Category: Advice

Author Name: Joon S McKeetletons

Blogging is a modern concept. For the older generation, this could be very well associated with a personal journal . But since this is done online, there are certain major differences between these two. The blogging setup is different from a personal diary because the former is done with the purpose of being read by the public. For this very reason, the blogging setup is often used as a marketing tool.

When trying to make it big as an entrepreneur , one has to make use of the marketing schemes that are not too costly. Who would be able to compete with multi-billion dollar businesses that can afford to buy air time on TV and radio every day? This is not an option for those who are yet in their first stage of the business cycle.

A business owner has to always see the big picture when strategizing for his business. How can making use of the blogging setup help him grow his business? People are always online. Whether they are working, studying, walking, eating, lounging, etc. , they are always online. And when millions of people are online almost all the time, they are bound to stumble at a friend's blog, or the blog of a friend's friend, or the classmate of a cousin of one's acquaintance, etc. The point is, this blogging setup can help one's business if what people will read is a sincere blog about how amazing one's product or service is.

But how does use the blogging setup for his business's advantage? A business owner has to first build his personal mailing list. He can invite a few bloggers who are known for blogging about products or services similar to his company's and let them write about their experience.

This way, one's brand will be out there waiting to be talked about by others. It all begins with a simple blog. But it does not have to end there. It is important to for a popular and reputable blogger to begin talking about one's product - the new hit in town or the brand to watch out for, etc. Then the conversations about such brand of product or service must keep on going. For this, paying a few more people to talk about the same in their own blogs would help the traffic keep on flowing.

When in most marketing schemes, the code is to "always be selling" or to "always be closing", when using blogging as a marketing scheme, the important thing to remember is to always be a customer. Customers will only listen to fellow customers. The logic behind is simple. A business owner will never speak ill about his company or his company's product or service. People hired by the business or the company will always magnify the good part of it and conceal the bad parts. Thus, they will be the last people that people would listen to.

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