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SpinDistribute.com Article Directory

The following article was published in our article directory on July 28, 2012.
Learn more about SpinDistribute Article Distribution System.

SEO Marketing After Google Panda and Penguin

Article Category: Advice

Author Name: Todd Herman

Google Panda is a kind of algorithm update which can influence SERP. It functions by reducing the traffic of low quality content site. Major factors influencing the performance of website in search results due to Google Panda effect include duplicate content, matchless headings of webpage and high amount of advertising on site.

Similar to Google Panda, Penguin released in April 2012 is another Google product affecting SEO marketing in your business. Penguin update deals with a number of SEO factors like cloaking, keyword stuffing and content spinning. Following paragraphs will describe SEO marketing after Google Panda and Penguin updates.

How Google Panda affects SEO marketing?

Eliminating low quality content is one of the main intensions of Google Panda update. It drives more traffic to those sites with good content. It allows internet users to get what they need. To avoid the risk of Google Panda effect, internet marketers are advised to take care what they publish. Google promotes good, useful and real content on sites.

Tips to improve SEO marketing after Google Panda

* Creating the finest quality content

Publishing high quality content is one of the best ways to improve SEO marketing after Google Panda. To protect website from Google Panda effect, website administrators are advised to remove keyword stuffed and filler content from their webpages.

* Design user friendly websites

Website design plays an important role in SEO marketing. To overcome the troubles due to Google Panda, internet marketers are advised to choose user friendly design for their websites.

Apart from choosing user friendly web design, SEO can be also improved by promoting product reviews, encouraging customer feedbacks and by active participation in social media sites like Twitter and Facebook.

* Update content

Updating content is one of the important ways to improve SEO marketing after Google Panda effect. While updating content, never hesitate to remove keyword stuffed content from site.

How does Penguin affect SEO?

The Penguin update from Google is dedicated to penalize spammers. Getting backlinks from content farms is a no-no. The public will link to your website by creating original, informative content that is usefull in your niche.

Tips to improve SEO marketing after Penguin

* Do not use Flash

How many of you have used Flash in your website? According to studies, Flash can reduce the search engine visibility of site and is not mobile friendly (yet).

* Limit the use of media files

Use of media files can negatively impact the performance level of website. It increases loading speed and reduces the overall performance level of website. This in turn reduces traffic to website and negatively impacts SEO marketing. Images are a gereat source for ALT text and showing images of the page content.

* User friendly website navigation

Following proper website structure and design is one of the main steps to improve SEO marketing after the Penguin. For easier navigation, website administrators are advised to place important categories like "Contact Us" on the visible area of site.

* Normalizing URLs

Normalizing URLs avoid duplicate content and protects webpage from Penguin effect.

Keywords: seo, seo company, seo services, seo professional, penguin seo, pandaseo, penguin. panda

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