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The following article was published in our article directory on August 20, 2012.
Learn more about SpinDistribute Article Distribution System.

5 Benefits To Direct Mail Advertising

Article Category: Classifieds

Author Name: Thomas K.Burl 111

One of the most sought after promotional methods include direct mail advertising. It involves the process of sending promotional offers by mail. Direct mail usually targets current customers. And the packages often include sales letters, brochure with an order form. It is a personalized approach to keeping in contact with customers. When done properly, direct mail has the power to delight customers.

To save on cost, a number of companies usually team up with other companies. Some find it favorable to utilize advertisement space on direct mail magazines including the use of inserts. Depending on your objective, you can also come up with such a strategy. But in general, direct mail advertising is found to be beneficial for several reasons including the following.

One, this method is highly targeted. Unlike using above the line advertising methods where your business can reach both potential customers and indifferent ones, you can make sure you reach only the prospective customers with direct mail advertising. If you want to make use of this method, you can start by buying a mailing list from distributors.

Two, direct mail is also highly measurable. This is probably one of the easiest advertising tools to measure. By simply noting codes you include in each mail package, you can get a measure of your returns. You can then duly monitor the rate of responses you receive. In this way, you can measure the profitability of your efforts and adjust your strategy accordingly for your future plans.

Three, another benefit to direct mail is that it is personalized. The key to a business success is making the customers happy. There is nothing more delightful to customers than the feeling of importance. As long as they feel valuable and an important part of your business, they will return the favor. So if you choose to utilize direct mail, make sure it will only serve to improve the customer experience much further.

Four, direct mail advertising is highly cost effective. It does not take a lot to design a brochure. Such can be done by the business owner himself. As soon as the material is ready, it can be sent to a print vendor to create numerous copies. Moreover, you can start by sending out a test mail. If the first batch of mail proves to be a success, you can follow it up with more mails.

Some companies go the extra mile of coming up with creative packaging to capture the interest of their recipients. The more the customers are enticed with the mail, the more likely they are to respond with your call to action. Consider this suggestion too when creating your direct mail design.

Finally, direct mail is flexible. There is no limit to what or how much you can put into the package. This makes it favorable for companies that offer high involvement products and services. You can also opt to include samples to your mail and this should depend heavily on how much you are willing to spend on your direct mail advertising efforts.

About the Author: Thomas K. Burl 111 is an expert when it comes to targeted advertising. For more information about online sells visit

Keywords: cheap advertising,direct mail advertising,small business advertising,google advertising,local advertising,bing advertising,car advertising,advertising firms,advertising cost,targeted advertising

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