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SpinDistribute.com Article Directory

The following article was published in our article directory on August 14, 2012.
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Managed Print Services – Where Can You Find an Experienced Partner?

Article Category: Business

Author Name: Frank Muntz

It can be a battle to plan and manage complex database resources - and generate personalized and customized marketing content - to concentrate on different customers in one process. Businesses today must create a range of managed print services and electronic and mobile communications to advertise their products and services. Often they ought to connect printed communications to online response venues. Once data is collected online, their clientele can receive refined messages to carry on their engagement.
Customers select quality print management companies for target managed print services with personalized or customized content predetermined from managed database resources. It might be as elementary as printing a prospect's name on a direct mail postcard, or creating targeted e-mails driving prospects to a specific Web site. Or, it can be as complicated as printing a full-color brochure with photos and a message leading prospects to a micro site engagement tailored precisely to the unique interests of the targeted consumer. The better tailored a communication is to the intended audience, the better it works. Because customers know who they may be targeting, they understand the perfect partner can help them deliver a tailored message in the format best suited to get the intended response.
Marketers and content owners face endless challenges. Shrinking resources, new technology, more competition, conflicting priorities, diverse customers and new demands produce constant change. So what's the easiest method to reach and engage with your customers? And in what way can you integrate with your customers' information systems to accomplish your business objectives? The room for error is minimal since your customers now have more ways to find and use information - and more choices.
The right partner can achieve business value through print management and business process outsourcing. That's because they follow operating principles which allow detailed, repeatable processes. In addition they leverage technology with a blend of models to accomplish operational excellence. They comprehend the fundamentals of good performance. So they know that leveraging outsourcing providers creates a distinct competitive advantage - for them and for you.

Keywords: print management, managed print services

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