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SpinDistribute.com Article Directory

The following article was published in our article directory on August 17, 2012.
Learn more about SpinDistribute Article Distribution System.

How to Use Internet Videos

Article Category: Marketing

Author Name: Lee Emmons

Marketing videos have come to be very in vogue in internet advertising and marketing, and everyone realizes that they REALLY SHOULD be utilizing online video content on their company website and social media marketing strategies. Not many people, however, are certain what the positive functions are, and how to use video content.

1.) Embed them on your corporation web page to make your content more engaging.
Post them to your Facebook page, Twitter account, Linked In discussion groups, Pinterest boards, or other social networks.

2.) Use them in email marketing campaigns to grab the interest of possible customers and convert your prospects into business.

3.) You'll have the chance to form complete online marketing campaigns with these videos as the center of attention.

Long-winded explanations of your services will no longer be crucial. You'll be able to showcase your sales lead with a marketing video showcasing your products and services, and they'll quickly find out what sets you apart from the competing firms.

Advantages of Embedding Marketing Videos:

- With an embedded web site video, your page is 50 times more likely to appear on the first page of Google (Forrester Research, Jan. 2010)
- 26 % of video viewers visit the local shop. (Blakesley User View Study, Feb. 2010)
- 21 % of video viewers make a purchase. (Blakesley User View Study, Feb. 2010)
- YouTube is the world's # 2 search engine

Grow a Relationship with your Target Audience

When people investigate services on the internet, they're looking for a reason to believe that they can trust you to do the finest work. With a web video, you can reveal to them what your facilities look like. They can see the people they'll be associating with, and can convince them they'll be in good hands.

In a promotional video we produced for our Car Wrap Division (visit our YouTube channel: "aptinting" to see the videos), we show potential clients that our installers and designers take great care with their work, and that each one, including our CEO Bill Valway, is directly involved with every undertaking. Potential patrons observe, with their own eyes, that individuals at Absolute Perfection continually quality check and help one another's work.

We've found that new customers that have seen our vehicle wrap videos, on our websites and through social media (and there have been many of them â see the ROI figures from our online marketing video campaigns below), recognize our lead designer from the videos. They see him as a seasoned authority in the field, and they anticipate working with him.

Web videos give potential customers confidence in a way that a wall of text can't.
ROI for Vehicle Wrap Division Video Marketing Campaign
We continue to track the Return On Investment for our video marketing strategies.

www.VEHICLEWRAPPING.com INCREASE IN TRAFFIC
Sept. 25 to Oct. 24 of 2011 vs. Feb. 5 to Mar. 6 of 2012
114.57 % increase in traffic
139.15 % increase in the number of pageviews.

VEHICLE WRAP DIVISION INCREASE IN SALES
Sept. 1 2011 to Jan. 31, 2012 vs. Sept. 1 2010 to Jan. 31, 2011
278 % increase in Sales
Jan. 1 to Jan. 31 of 2011 vs. Jan. 1 to Jan 31 of 2012
177 % increase in Sales

Video SEO Maximizes Your Blogging, Social Media, and Website Optimization.
We've discovered that including video to a blog article gets the content indexed by Google very quickly, and gets that content to page one of Google's search engine results faster.

High quality, keyword-optimized, embedded video content sends crucial signals to search engines. It helps search engines distinguish what your web page is about, and which keywords that page should rank for.

Video content also sends a signal that your page isn't spam, because it contains rich, high quality video content.

What is "Video SEO"?
When we say that we will search engine optimize your video content, we mean that we will:

1.) Make a video file with a search engine optimized file name, and upload it to a YouTube channel that we will set up for you.
2.) Create a search engine optimized title, description, and tags.
Create a transcript that we will add as a closed caption track. This caption track will not only be useful for the millions of YouTube viewers who speak different languages, but will also provide search engines with relevant keywords.
3.) Post your video to social media platforms to engage your fans and followers.
4.) Embed your video content to relevant web pages.

Video SEO Case Study
A specific instance of this was a blog article we created for Deep Run Farms in Hampstead, MD (see YouTube channel "DeepRunFarms" to see the video). Deep Run Farms provides a Community-Supported Agriculture (CSA) program. In the course of a photo shoot for their website, I saw an opportunity to record a simple, charming video of one of the farmers preparing the fields with his dog.

I edited and color corrected the video to create an 8mm aesthetic, and embedded it on the home page. This article, with the embedded video, shot to page one of Google for the search term we targeted (" Maryland CSA") in a matter of days. If you search for that term today, you'll see that the ranks on page 1 of Google.

On the article at DeepRunFarms.com you can also see that we targeted the search inquiry "Maryland CSA." Deep Run Farms is targeting a very particular service area, and we've customized our SEO to target pertinent geographical locations.

- 71 % of Americans report that they watch online videos.

- More people watch videos online than any other internet activity.

Benefits of Video Search Engine Optimization:
Not only does embedded video content optimize your online content for search engines, it also delivers a better experience to visitors to your website. People searching the internet for services don't want to have to read a wall of dense text to find what they're looking for.

Benefits of Embedding Marketing Videos:

- With an embedded website video, your web page is 50 times more likely to appear on the first page of Google (Forrester Research, Jan. 2010)
- 26 % of video viewers visit the local store. Video SEO Case Study
A specific example of this was a blog article we wrote for Deep Run Farms in Hampstead, MD (see YouTube channel "DeepRunFarms" to see the video). During a photo shoot for their website, I saw an opportunity to film a simple, charming video of one of the farmers preparing the fields with his dog.

I edited and color corrected the video to create an 8mm aesthetic, and embedded it on the web page. Benefits of Video Search Engine Optimization:
Not only does embedded video content optimize your online content for search engines, it also delivers a better experience to visitors to your website.

Keywords: SEO, video production, marketing videos, video seo, corporate video, videography, Baltimore, Maryland, DC,

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