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SpinDistribute.com Article Directory

The following article was published in our article directory on September 17, 2012.
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An Introduction to Email List Building

Article Category: Marketing

Author Name: Matteo Spigolon

Email list building is one of the oldest online marketing techniques. This is a good thing because it only means that it hasn't lost its importance. While other marketing techniques were lost on the way, list building remains to be a very powerful marketing tool. No matter how many algorithm updates Google implements, list building will still be as effective as it used to be. The bottom line is this: as long as people use emails to communicate, list building will stay alive. It will die only when email services get totally scrapped. And from where we are today, there's no way that people will stop using emails.

The idea behind email list building is to create a targeted list of customers or possible leads. There are various types of leads but that is another story so let's just focus on how to get these leads to sign up with your list. There's no limit as to how many people you can enter into your list. However, this doesn't mean that you can enter anybody into the list. You should focus on entering only those who are related to what you are promoting or selling. For instance, let's say that you are building a list to promote a chicken barbecue recipe book. It will not make sense if you allow vegans to be in your list. If you offer them your book, they will not buy nor be interested in it so you will be basically wasting your time. That said, it's best that you look into who's signing up with your list.

There are many ways on how to attract people to your email subscription form. The most popular of these ways is probably the squeeze page. This is usually a single page website that tries to convince the visitor to give up his or her email address into the subscription form. This can be very difficult as people nowadays are becoming more aware about spam and other forms of unwanted messaging. They get very suspicious when asked to provide their contact details. With that said, in order to create a successful squeeze page, you should be able to convince your visitors that you are legit and that you are offering them something of value. Additionally, you should also learn to drive targeted traffic to your squeeze page. Make sure that the people who arrive at the site have genuine interest in what you are offering. This will get you more sign ups.

The number one reason why email list building is still very effective is that almost everyone who uses the internet has an email address. Email addresses are needed to sign up with popular sites like Facebook, YouTube, etc. So we are talking here about billions of email addresses floating around. That's a really large market. What you need to do now is find which of these addresses are owned by people who might be interested in your product or service. Once you find them, the hard work begins and that is convincing them to sign up to your list.

Keywords: email list building, how to build a list fast, make money online, full time income

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