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The following article was published in our article directory on October 29, 2012.
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The Power of Social Media as an Internet Marketing Tool

Article Category: Marketing

Author Name: Rob CSEOP

In the last several years, we have seen the fast growth of social networking and bookmarking sites. Sites like Twitter, LinkedIn and MySpace garnered users that number by the millions. And of course there's Facebook, the largest social media site in the planet, boasting of nearly one billion active and dedicated users. And then there are the newcomers like Pinterest and Google's own social network, Google+ (Plus). These two sites are currently moving up the social sites as more people sign up with them. Pinterest, in particular, has shown growth rates that has made online entrepreneurs instant fans of the site. Pinterest is among the fastest growing social networking sites today. And thousands of entrepreneurs are already using it for internet marketing purposes.

The power of social media cannot be denied. They are everywhere. Most websites today contain at least one social media button. These social buttons allow your visitors to easily share your site's content to their friends and contacts. If your internet marketing strategies do not include social media, then you are missing out on a lot of things. Using them is a necessity these days as webmasters look for alternative venues besides search engines to promote their sites. There are even those who are ambitious enough to focus solely on social media as their source of traffic and customers. This is achievable as many entrepreneurs have done it. But for best results, it's advisable that you spread your traffic source on various platforms. Don't gamble everything on social media sites.

The Benefits of Social Media Marketing:

Using social sites is free unless you plan on utilizing their paid advertisement programs. Facebook for instance has the Facebook Ads program as well as the Sponsored Posts program. If you have the budget, you can tap into these programs to expose your social content to more people. Other than these paid programs, social sites are free to use. All you need to gain access to their services and features is a valid email address.

More traffic to your website. Social sites can drive massive numbers of unique traffic to your website. For example, if you post something on Facebook that contains a link back to your site and this post gets shared by a few hundred people, on average, this could translate to several thousand new visitors to your website. That's how easy social sites can send traffic your way.

Social sites now have a strong clout in the search engine rankings. If a site has an active social media activity around it, it tends to rank much higher in the search engines. This is why internet marketing professionals are pushing social communication for their sites.

Social sites give your online business a personality. If your business has a Facebook Page for example, your customers can communicate with you in an informal manner. This builds a good relationship between you and your customers.

Without a doubt, social media is an aspect of internet marketing you should be tapping into. It offers countless benefits that you can't just ignore.

Keywords: internet-marketing, marketing

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