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The following article was published in our article directory on November 12, 2012.
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Common Misconceptions about Internet-Marketing

Article Category: Marketing

Author Name: Rob CSEOP

While internet-marketing is crucial for businesses, there are certain things about it that can also serve as misleading. It is not that the entire concept is flawed. But it is that there are certain misconceptions that may be formed around it. And this is what you should stay away from if you want to be effective in marketing your business rather than doing something that may put it in a critical state. With this said, the following are some of the notions that are not accurate.

A great website can gain more customers.

If you want to truly make an impression with customers, the effort should start with the quality of products and services you offer first. In the end, having a fancy website will not keep them loyal. It is how they are satisfied with their transactions that can keep them coming back. The website is just instrumental in getting them to your business. It should not be the end all and be all of your business.

Fancy sites have more chances of being noticed.

The competition for attention over the World Wide Web is indeed rigorous. So, website owners come up with certain gimmicks that help them catch attention. Although this may be true to some extent, it does not necessarily mean that the design is above all important. As a matter of fact, it should only be secondary to content.

Useful information is what can keep your business website alive. A professional looking site with fancy graphics cannot get you far unless you have something more to offer to guests. So, work on the content doubly hard than you work on the design.

More traffic means more profitable business.

Internet-marketing is concerned with getting you as much traffic as possible to the site. But more than the quantity, quality should be a major concern. It is pointless to get a lot of people to your site if they do not involve your target market at all. In which case, you should make sure that you are not wasting time getting people who will never be interested in what you have to offer simply because they have no need of it. Work on getting targeted traffic instead.

Get as many on your list as possible.

A personal marketing approach is what every business owner and marketer should be aiming for. And to achieve such a connection with the customer, you have to work on building your list first. Before you do, you need to come up with a game plan on how to go about it. Naturally, guests and customers alike would be thinking twice of providing their information but they may not be able to hesitate the request if you give them a convincing reason to. And that means offering them value through premiums.

However, just like with assessing traffic, you should also be concerned about the quality of the mailing list. Do not obsess with numbers. It should be targeted efforts that you are more concerned about. After all, more than quantity, internet-marketing is all about quality and that is exactly what you need to effectively and successfully dwell into business marketing.

Keywords: internet-marketing, marketing

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