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SpinDistribute.com Article Directory

The following article was published in our article directory on October 19, 2012.
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How a Brighton Local Business Directory Helps Get You On Top

Article Category: Business

Author Name: Malcolm Jacobs

These days, everyone checks online first before going anywhere for anything. It could be for something as common as buying take out or ordering pizza, or something more complex such as looking for tax attorneys. First and foremost, people will search online. This alone makes it a priority for any business to get listed in a Brighton Local Business Directory.

Backlinks, defined as external links to your website, are also good reasons why you should get listed. Backlinks matter when you want to list your site on top of search engine results. Part of the formula in ranking search results tallies the number of relevant websites that link to your website.

Online Listings Searches
People can get online from practically anywhere these days. With smartphones, iPads, and such – plus readily available web access via wi-fi hotspots and data coverage on phone plans – they are likely to search for what they want first, before actually going there. With gas prices so high these days, this is a matter of practicality too.

A local directory listing, such as a Brighton Local Business Directory listing, is the best way to get listed. This takes into account search behaviors, wherein people naturally narrow down their searches to their location.

If you are a Brighton business, you need to belong in a local directory. Your potential clients will not be looking for you elsewhere.

Backlinks Pay Back

Getting backlinks to your site is another good reason for getting listed in a Brighton Local Business Directory. Backlinks are prime components of your ranking "score." The more relevant backlinks you have to your site means that you are more likely to score high in local searches.

The keyword here is "relevant." The source of your backlinks should be deemed relevant based on the keywords that you want to rank in.

Let's say that, for example, you have a pet shop and would like to get your pet store website listed. The wrong way to do it is to list your site on an adult entertainment directory. An adult entertainment directory is filled with adult entertainment links and adult entertainment keywords. It would not add to your ranking if you are aligned with these sort of sites.

The right way to do it is to pick relevant directories only. Local directories are sure winners in this respect since most consumer searches narrow down according to locale. You can't go wrong when you get listed in a local business directory.

The next thing that you need to do to get to the top of search engine ranking is to make sure that your site has keyword-optimized content. It is not enough to rely on backlinks when it comes to site ranking.

To rank higher in search engine searches, your website should have all the requisites of an optimized online presence. This includes relevant backlinks through local directories and industry-specific directories, and high quality relevant website content. This is the only way to do it; there is no short cut to it.

Keywords: Brighton Local Business Directory

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