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The following article was published in our article directory on November 15, 2012.
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Wise and Unwise Businessman: Brighton Local Business Directory is the difference

Article Category: Business

Author Name: Malcolm Jacobs

The difference between a good businessman and a great one is the latter's more keen attention to details. What other business owners tend to overlook are things that they think do not matter, but as a matter of fact, has significant impact to their business. Below is an example.

There are two companies: Company X and Company Y. Company X is listed in the Brighton Local Business Directory. Company Y is not. Both are suppliers of beauty products. One day, a customer felt the need to buy a box of soap. He knows some suppliers in the area but he wants to be thorough in choosing . Basically, what he wants is to get the best deal by getting the cheapest soap. He then visited Brighton Local Business Directory. He went ahead and clicked on the category for health products. There is a list of five suppliers, including Company X.

Being in the said list, Company X automatically has 20% chance of doing business with the customer. Then the customer calls all five suppliers and negotiated about the selling price. In the end, Company X got the business. Needless to say, not only did Company Y lose the opportunity to bid, but he also did not have an opportunity at all to win the business of the customer.

A wise businessman would make sure that he is at all times a part of the selection. This is the difference between the wise and the not-so wise.

Another scenario that creates a line between a wise business owner and that who is not, is where the former makes certain that his customers knows where to find his business any time they want to.

For example, a customer loves the driving through a certain fast food chain. The place is located on his way to and from work. Thus he never had to remember the phone number of that fast food chain. One day, he craved for the same food that he always buys from there. But this time, he does not have to drive to work, thus, no cause for a drive through. He then tries to find the phone number of the fast food place. He tried searching the contact information online, but it gave no result.

Because he could not find any information that could lead to his favorite food being delivered to his doorstep, he then went to Brighton Local Business Directory and looked for a similar store that sells similar food. He had his order delivered, although he had a divided heart when he decided to go with that alternative that he found from Brighton Local Business Directory.

Luckily to his surprise, he got a better deal for something that is of equivalent taste. He bought the same order for a few bucks cheaper. This is the difference between a wise business owner and one who is not - Brighton Local Business Directory.

Keywords: Brighton Local Business Directory

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