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SpinDistribute.com Article Directory

The following article was published in our article directory on November 12, 2012.
Learn more about SpinDistribute Article Distribution System.

Two Methods of Effective Article Marketing for SEO & Organic Traffic Generation

Article Category: Advice

Author Name: Michael Jon Lazar

One of the most effective forms of online marketing during the present day happens to be article marketing. Article marketing involves composing quality, well written and well researched articles that fit into niche categories, and ensuring that the content is rich, succinct and engaging, while implementing specific search terms into the content (keywords) to attract web traffic via organic keyword searches. It is the pillar of online marketing and SEO, and there two popular types of article marketing: for SEO purposes, and for generating traffic.

Using Article Marketing for Search Engine Optimization (SEO)
The most common use for article marketing is for SEO purposes. With article marketing, a copywriter can compose an article and submit it to an article directory for publication. Upon that article being approved for publication and published, the article directory grants the writer a back-link, which helps the site that�s being referenced gain SEO link juice with a new link that points to their site from a high value website (the article directory), thus helping to increase their rank in the search engine standings�and also helping the site to attract more visitors.

Applying Article Marketing to Generate Organic Web Traffic
Article marketing is also commonly used as an organic web traffic generator. As opposed to only using the article marketing for link bait, a creative marketer can also take a well written article and submit it to massive amounts of article directories for article syndication. This has two benefits. One, the major search engines will still offer clout for one of the links that comes out the publication of the article and will devalue the others, but won�t penalize SEO standings; two, the article can be published in thousands of directories and blogs�and will generate substantial and organic, targeted online traffic as a result.

Four Simple Article Marketing Tips

Stick to 500 Words Per Article
Most article directories want well written articles that are about 500 words in length. An easy way to ensure that your article is 500 words is to use a simple format. Create five primary paragraphs and headers, and then use an intro and fill in each paragraph to populate the article. Upon finishing composition, the article will be 500-550 words on average.

Don�t Over Plug Your Brand
Remember that the article should be interesting, engaging, relevant and rich in content. Content is king online, and always will be. Don�t over-sell your product or brand name, which will deter readers and more than likely get your article rejected. At the end of the article, you can include an �Author�s Resource� box, where you can promote your brand, product or service and add a valuable back-link to generate traffic.

Proper Keyword Usage
Keyword usage is important as well. For any quality SEO article, there are a few standard rules of keyword usage that apply. Use the primary keyword in the title, the meta description of the article and at least one time per 100 words in the body (for a 500 word article). Don�t overuse keywords; a good keyword density to shoot for with article marketing is about 1.5-2%.

Proofread and Edit Final Drafts
Lastly, make sure that you proofread and edit any final drafts before submitting them for publication. Editors despise grammar errors and typos, and they will quickly reject any article that is not of high quality. So make sure that you take the time to write a high quality, premium article. If you are not adept as a writer, hire a professional copywriter for your article marketing needs.

Keywords: article marketing, online marketing

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