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The following article was published in our article directory on December 17, 2012.
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Tips in Hiring Graphic Designers

Article Category: Marketing

Author Name: Duane Hemings

Graphic designers translate a vision on the worldwide web or in printed materials. They bend color, illustration, imagination, paper, photography and typography together on a brochure, book, business card, invitation, logo, poster or T-shirt so as to relay a massage to customers. If you have a business that you wish to promote, you will need the help of such designers and in this article you will find tips in hiring them.

The first thing to do would be to determine your needs. Ask yourself if calling cards would really help you to market your products or services. Assess if a logo would help show your visibility in the market. Determine if you need other kinds of customers aside from the one you are already targeting. Check if your products or services are unknown to many. If you have a good graphic design, a lot of people would know all about your business and what you do and offer.

Inquire from your relatives, friends and co-workers for designers they can recommend. You can also go to nearby printers to refer a good designer they have worked with. You can also go online and search for a national or international organization of graphic artists and check their listings of designers in your locality. Visit the websites of the designers recommended to you to see their style of designing and if they have what you are searching for.

Check the portfolios of the graphic designers you are interested in. Check the similarity of your business to those of the clients or customers they serve. You can also ask them the problems they encountered with their designs that you like and the way they solved such problems to come up with the said designs. Discuss your project with the designers you like and see if they ask plenty of questions about it and your company.

Get at least three of the designers you like and ask for their costs. There are those that bid immediately on minor jobs while others would send you an estimate later on. The quote will include fees on design, illustration, printing and photography.

Your budget must be according to the complexity and size of the project. Expect full-color projects to be more costly than two-color or black and white projects while logos are more expensive and time-intensive. The actual fees would depend on the size of your company and the work required. If yours is a small business, the designer will not charge you the same amount they charge McDonald's.

Once you find the designer you want, hire him or her. prior to signing the contract, make sure it has all the job details such as the time frame and cost of the project. Expect to pay 1/2 of the entire cost for the job to begin while the other half must be paid after completion of the project.

Always check the graphic design every now and then to ensure your designer is on the right track. give feedback when necessary for him or her to make alterations. Meet your designer regularly until the project is complete so that you get the design you want.

These are the ways to hire the right graphic designer for your project.

Keywords: graphic design, graphic designers

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