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The following article was published in our article directory on December 3, 2012.
Learn more about SpinDistribute Article Distribution System.

A Holiday Mistake - Don't Be Ebenezer Scrooge This Holiday Season.

Article Category: Marketing

Author Name: Don Downs

It's Christmas time and that means you'd better get ready to mail those Christmas Cards out to your valued customers.

You never want your customers to think you've forgotten about them or put them on the back burner - especially during the Christmas Season. But that could easily happen if you don't make an effort to stay in touch with them. While there isn't a one-size-fits-all approach - what works for staying in touch with one of your clients might not work for your other clients - one thing is certain: you must find an effective way to regularly stay in touch with your clients. If you don't stay in touch with them, you run the risk of losing them.

Think about it. Chances are your business has lost clients recently due to increased competition and the economic downturn. One of the things that can help you keep your clients is to regularly communicate. Not only will it will make them feel valued and appreciated, they will be more loyal to your company and therefore less likely to go to the competition.

The biggest reason to stay in touch with your clients and customers is simply to keep them as your clients and customers. It really is that simple. If you don't stay in touch with your customers, You lose all the hard work you put in on the front end to get them. The relationship you've built with your clients is like a living organism. You have to care for it and nurture it. Fail to nurture it and it will die. The bottom line is there is never a bad time to reach out to your customers...and there is never a good enough excuse not to do it. Customers pay your bills, fund your paychecks, and keep your business alive and growing.

Now, there's no question you want to say hello during the Holidays to your clients. You want to wish them the best this Christmas season. You definitely want them to know you appreciate them and, of course, you appreciate their business and their referrals. But it is a big job. It is a time consuming task and to be honest it's a tedious, and laborious one at that. And after all your concerted effort, you wonder will they even notice your card? Won't it just blend in with all the others? But, to not send out your Holiday Cards is to waste an opportunity and miss a clear touch point with your customers - a chance to let them know you value them and that you are thinking of them. No doubt your competition - your tough competitiors - will be mailing their Holiday Cards out.

So you go out to the Mall. Your first option and first thought is to buy a box of plain cards. But then you go blank deciding what the best thing is to say to your clients. Besides, how many cards would you end up throwing away because you misspell something or just mess up? And how is your handwriting? Is it readable? Even after the 50th card?

So, you give up on that idea and start to wade through the selection of greeting cards. It's slow going. In fact, it's just not happening. You just can't seem to find the one you need. None of them quite say what you want but finally you settle on a card that will just have to do. You'd expected it to go better but you're running out of time. It's tough to find a card that really says what you want. It has to have the right sentiment but it can't be too personal. After all it is a card for your business clients.

Next question. Do you print address labels (that isvery impersonal) or take the time to individually hand write each of the addresses? Now that's a time consuming, a dreaded chore for sure!

Yes, you know that sending cards and notes to customers increases the number of referrals they send you, but it's very time-consuming. And to be honest it is quite expensive!

Year after year I just didn't do a good job with this. Every January I would decide that next year, I'd do better. And every Christmas would come and go - just the same as the last. But there is a much better way. There is a more convenient, less expensive, more personal and more memorable way to get this done. I came across a great tool. It's a way to automate your client contacts, yet send real Holiday Cards - in your very own handwriting. A company called SendOutCards has the solution for you and your company. SendOutCards has created an ideal world for buisness people when it comes to sending out real Holiday Cards, in fact any type of card for that matter, with personal notes written in your own handwriting. And it's all done for about $1.00 a card (including postage).

You might want to look into this service and let SendOutCards get the job done for you this year.

SendOutCards is a web based that enables you to select a card from a selection of thousands, write your personal note and send a real printed greeting card in about 60 seconds. And you can do this from the comfort and convenience of your own home at any time, day or night. This service also makes it easy for you to set up campaigns for sending cards to your customers (like a Holiday Card or Holiday Card Campaign, a "contact me" reminder campaign, or just a timely note to say thanks). This means you can select a card, then select a group of contacts to whom you would like to mail, and at the click of a mouse your card will be personalized in your very own font, personalized to each person or business by name, and sent out the following day with a first class stamp affixed.

These are not bulk mail cards that are thrown away even before they are opened. They are unique to you and can be personalized with your personal photo, their picture (or any photo - even a company logo) and sent out the next day - guaranteed. Say good-bye to an aching hand. No misspellings. No bulk mail. No getting it out too late. No running out for stamps. No plain card that does not stand out. But wait, it gets better ...

With this tool, not only can you remember important people in your life and in your business - you show real appreciation. Appreciation Marketing comes out on top every time. With SendOutCards you can motivate, uplift, encourage and truly make a difference in other people's lives. The remarkable thing I've found is that the more I send out and express appreciation and words of sincere encouragement to others, the more satisfied and fulfilled I am - above and beyond the financial rewards.

This toolsystem also enables you to include a gift with a cards when you feel it is appropriate. Talk about huge help! And with the holidays almost here, you'll simplify your life and lower your stress level by using it.

Finding systems and processes to automate needed tasks can be a great asset. Whatever you do, if it is important, you are going to have to find a way to ensure it continues to get done. With a service like this you just might breathe a little easier. Do what you have to in order to make your product or service stand out. Set yourself head and shoulders above your competition. Find a way. This competitive edge can make a huge difference. You know the well worn line, "Keep doing what you are doing and you will keep getting what you're getting". Do you want more? Make a change. Put appreciation back into your marketing plan and back into your customer relationships - but make it a win-win. Automate it and personalize it.. Now that's a win-win!

Keywords: christmas cards, holiday cards, client retention, prospecting, relationship building, customer retention

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