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SpinDistribute.com Article Directory

The following article was published in our article directory on December 27, 2012.
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Being a Market Leader - A Call to Action for Accountants Like You

Article Category: Business Management

Author Name: Brian Richards

Did you ever wonder how your company became one of the famous CPA marketing firms around your region? If you stop and think for a while, you would understand how your company or firm got your reputation. Yes, you are correct; your company's reputation was a result of the combination of all the popular and visible employees on it.

Mostly, those accountant marketing employees with the highest popularity are the founders of the firm, which you are employed in. Now here is a question for you; do you think you could survive or have a better career if you let the shadow of your firm's reputation overlay on yours? It is difficult to answer a question like that suddenly.

However, against the contrary belief of many, many suffered because of their company's reputation, especially if they are in the financial or law industry. The main reason that happens is that clients always desire to talk to the top guns. Because of that, an associate with a low profile, which might be you, will only get assignments if those popular guys are unavailable.

Truly, lack of decent reputation affects a person's work life. As you can see, if you are not one of the best, you will get lesser jobs - and fewer jobs mean less money, opportunity, and exposure. This leads to another question for you; do you not wish to be amongst them?

Technically, those guys, which are on the top, are called market leaders. They are the ones who dominate the industry. Also, they are the ones people would think of in case they are in need.

Since those market leaders have that kind of privilege and power, of course, many opportunities and benefits besiege them. A few of those benefits are continuous job offers, automatic lead generation, and the ability to demand a higher rate for their service. Furthermore, they also have the option on which cases they would accept and turn down. As an employee with a low reputation, one does not have the choice to accept or reject jobs. All he can do is to accept, even if the job or client is the worst thing on earth.

Well, the decision is up to you. If you do not act now, you will never experience growth in your career. And even if you consider yourself a white collar worker, in reality, you are receiving little to no benefit just like a blue collar employee

If you want to change your reputation, all it needs is some extra effort from you. In addition, deepening your connection and rapport with all your clients will surely help on your reputation. On the other hand, improving your skill and providing your customer the best service they will never expect from you is a great way to boost your image. If you keep up a simple pacing like that, you will be together with the cream of the crop in no time. Just remember, becoming an authority marketing leader means becoming a person who is privileged to receive privileges.

Keywords: accountant marketing, cpa marketing, accountant market leadership, cpa market leadership, authority marketing, value pricing, premium pricing, platform

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