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SpinDistribute.com Article Directory

The following article was published in our article directory on December 27, 2012.
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Reality Check: Are You A Market Leader?

Article Category: Marketing

Author Name: Brian Richards

As you might already know, people only hire the people who they trust to solve a certain issue. That is perfectly true when it comes to issues like finances, law, and even a water leak inside their homes. To cut it short, people want to let trustworthy and experienced employees for them to get the job done.

And since you have stumbled upon this article, there is a high probability that you are a CPA marketing employee. An employee looking for a way to earn more, get more jobs, and improve. A person who wants to know if you have the right to be called a market leader.

Fundamentally, a market leader is a person who is an authority over the market or industry he is in. He can demand premium pricing for his service, easily get referrals, get a better ROI (Return on Investment), and effortlessly recruit staff. Most importantly, he is a very visible figure that people run on to first whenever they need to get some job done.

The basic criteria you need to check if you are a market leader are your visibility to your target consumers or audience, your areas of expertise, and your level of impact or influence to both potential and current audience. Those categories that were mentioned can be measured subjectively and objectively. To get better results, of course, you will need to quantify in both ways.

To start measuring your visibility and market ranking status, you should determine your audience first. Your audience must be composed of potential clients from different industries, influential people from different media (bloggers, journalists, reporters, and so on), and people who are excellent referral sources.

The next step is to interview your audience. The questions you can ask should be simple. But never forget to ask them to name the firms or people they know or believe that can provide them with the best service in the industry you are in.

After that, provide them a list of your competitors with your firm's or your name on it. Let them rank every item on the list. To get useful data, never provide them any hint or clue that you represent one of the items on the list. Then, you can tally the results. Take note that not only you will know how you rank well with them, but you will also know your strongest competitors.

On the other hand, you can use the internet and search sites to help you measure your visibility and fame. Simply search for keywords like 'best company for ' and '' in Google or any reliable search engines. If your name, site, or your company's name is not included on the first page of the result, it means that you should work harder and try to improve your visibility more.

There are other ways to measure your capacity as an accountant marketing leader. Make sure your frequently do it, for you to know how you and your company fare on the competition. In case you want to know more, you should join the Author Expert Marketing Machines program.

Keywords: accountant marketing, cpa marketing, accountant market leadership, cpa market leadership, authority marketing, value pricing, premium pricing, platform

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