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The following article was published in our article directory on January 24, 2013.
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The Basics of Network Marketing

Article Category: Jobs

Author Name: Stan Tomaszewski

Network marketing is the utilization of anyone and everyone you know in order to generate urgency and relevance. As a result the product or service being sold is trending on the internet. Simply put, network marketing is creating buzz via person to person contact or via social media interaction. The goal of this article is to discuss the basics of network marketing. Particular emphasis is given to the advantages and disadvantages of the same. But the brunt of the discussion will focus on how to utilize your network in order to generate profits for your internet home based business.

Explain your Product and Service

Network marketing starts with a product or service to market. This may be for profit or not. The important thing is you have a purpose. It is important to immediately make the client aware of what you are selling. The last thing you want is to sound evasive but too pushy. Your explanation must be simple BUT not bland.

Generate Relevance and Urgency

Relevance is created by making the client identify with the item or service. The best relation is to an everyday activity. This way the client connects that repetitive activity to a need NOT to repeat. As a result the client buys your goods and services.

Urgency is created by making it seem that the offer or supply, or sale will not last very long. This way the client does not go home and think it over. Chances are, if this happens, at best, you have a 50-50 percent chance of closing the sale.

Know your Demographics

You need to concentrate your network marketing efforts to those who will actually buy your products and services. This way you do not waste time and money marketing to deadbeats. For example, if you are selling Viagra, your market is predominantly males aged 30 to 35 years. You do not usually market Viagra to women, to teenagers or those in their early twenties. Chances are there is no need for such.

Select your Control Group

Your control group is your initial network. If you choose the same correctly then they will distribute the same to individuals with the same interests or needs. This way you get more hits per person, as compared to doing it blind and risk targeting those outside your sphere.

Never Keep All your eggs in One Basket

The good thing about network marketing, is that, it is less expensive. As a result you can actually make several marketing strategies or advertisements with relative ease and with very little capital. You then distribute all your versions and then determine what version hit the mark or which version, your target audience related to better. This way you increase your chances of getting a hit, without really wasting too much time and money. Of course each advertising ploy must be connected to each other, and to you the main marketing or advertising arm.

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