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SpinDistribute.com Article Directory

The following article was published in our article directory on January 7, 2013.
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Do's and Don'ts of Search Engine Optimization

Article Category: Internet

Author Name: Arren Weathers

It goes without saying that SEO is a difficult task to accomplish, especially if you are still a beginner. In order for your site to achieve top ranking in the search results, you must pay special attention to each detail. Search engine optimization has rules which everyone must follow. If these rules are broken by webmasters, the websites can face serious penalties. You do not want your website to be banned from appearing on search results, so it is ideal that you follow the tips below to make sure you are on the right track.

Things You Must Do

You must know how to use keywords properly. Relevant keywords are mostly the focus of a search engine whenever its bots crawl through a website. How can you include keywords on your site, you ask? Simply write content that is informative without straying far from your site's niche. As much as possible, make sure that your content is engaging enough so that users will return to your site the next day.

SEO also involves handling densities of keywords. Just because you are in control of what keywords people search to find your site doesn't mean you should stuff that word in almost every sentence of your content. Be wary of your keyword density or else your site would get penalized .

One of the things you must do is to gain lots of inbound links that point to your site. The more inbound links, the higher the chance of search engines to think that your site is important to be placed on the top spot of search results. Develop strong online relationships with other website owners so you can exchange links.

If this is your first time handling search engine optimization, it pays to be patient. You do not get results as soon as possible. Give your site two or more months before you notice some results.

Things You Must Not Do

As mentioned earlier, do not fill your website with unnecessary material. This includes keywords and links that would most likely offend search engines the moment they search your site.

Placing hidden texts just to boost your SEO rankings is an easy way to find yourself in the village of the banned. Search engines have strict rules against placing misleading ads and keywords. In fact, Google has released various statements with regards to attempting to bypass its search engine algorithms.

Link farms are sites which collect links of various websites. Back when search engine optimization was still in its experimental phase, people would deliver links to these sites in order to boost their rankings. However, search engines are always one step ahead, so it was only a matter of time before using link farms became highly against the rules.

Just by following the rules and regulations of search engines, you are ensured that your site will get no penalties in the future. Remember to exercise extra caution whenever you are practicing SEO on your website.

Keywords: seo, search engine optimization

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