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SpinDistribute.com Article Directory

The following article was published in our article directory on January 9, 2013.
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The Basics of SEO or Search Engine Optimization

Article Category: Marketing

Author Name: Arren Weathers

If you own a blog or a website, you have probably heard the term SEO, which stands for search engine optimization. The term, if said aloud, might intimidate first timers into taking the time to actually study the basics behind the process, but if you look at it using a different perspective, you'd find out that it is actually as easy as pie .

First and foremost, what is SEO? It is the process of making a certain website get noticed by search engines through the means of a number of techniques such as keyword usage, linking, and even article submissions. In short, it is a set of techniques which increase a site's visibility online. There are plenty of search engines around the World Wide Web, and each of these operate on an algorithm that chooses which websites would appear if a certain user would search for a keyword. For instance, if you type the keyword "shoes," you'd bring up millions of results, most of which are from fashion websites. However, if a certain website is search optimized, it would most likely beat out the other sites and appear at the top portion of the results.

As mentioned, keywords are highly important when it comes to search engine optimization. There are times when Internet users would type "green large shoes" instead of "shoes," so the webmaster has to be alert for certain changes in the trends of the keywords that are being searched for. Because of this, he has to use certain tools like Google Analytics in order to pinpoint the most common keywords that are being used by the people at that specific moment.

Now that you know the keyword that is being used often, you must now apply it to your website through the means of writing high quality articles. These are your best bet in allowing the search engines to trust your site into giving it the number one spot in search results. There are plenty of ways for these search engines to analyze whatever is it you've written on your website. First, your articles have to be original . Google and Yahoo, for instance, would penalize your site should it find material that is lifted directly from another high-ranking source. The penalty can be PageRank demotion or something worse depending on the violation of your SEO technique.

Another criteria for these search engines is the degree of how well-written the content is. While the grammar and the spelling of your articles would have no direct effect on your PageRank, it would, on the other hand, have an effect on your readers . If the readers feel unimpressed with the way your articles are being written, they would surely stop visiting your site, which would surely have a massive effect on your page views.

In a nutshell, SEO is all about making sure that you satisfy the requirements of the various search engines available out there. As long as you exercise proper and legal methods when it comes to using keywords and writing articles for your site, your search engine optimization methods would have no problem lifting your site to the number one spot in search engine results.

Keywords: seo, search engine optimization

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