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SpinDistribute.com Article Directory

The following article was published in our article directory on January 15, 2013.
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5 Things to Do to Achieve SEO Success

Article Category: Marketing

Author Name: Arren Weathers

Lots of websites pay hundreds if not thousands of dollars for search engine optimization services. Some outsource it while others have an in-house team. Whichever you prefer, never forget the most important parts of optimization.

Research Keywords

Each campaign with a good keyword research as a foundation has high chances for success. Imagine using the wrong or second to best keywords for your campaign. Your efforts will be gone to waste.

A common mistake in research keyword is that the SEO companies usually put a very popular keyword on the list even if it does not match the site. For instance, targeting the term cheap home decors is a big no if the client website does not actually offer cheap home decors.

Moreover, an initial keyword research would result to a long list of keywords but it should be refined until you ve come up with a shorter version.

Build Links

Link building is a major part of any SEO effort. One who wants to rank high on search engines need a lot of links but you should not only be after links. You should get quality links.

What are good links? According to Stone Temple Consulting President Eric Enge, the links to your site should also help build your brand and be on a page valued by the host/site.

Create Good Content

Lots of experts say "content is king." With how the search engines work these days, this statement is undisputable. But how could you come up with good contents?

Rich Kirk, leader of the London-based SEO Team Performics, says that relevant web content is the key to beating other relevant sites and to rank first for a keyword. The content should also be for both the users and search engines.

Utilize Blog

This is somehow related to creating contents but note that a website and a blog are different. You can have a website and a blog at the same time. Why is it important to get a blog? Because it attracts search engines more than an average website. In fact, many big companies get 50|more traffic because of their blog. Of course, you need to maintain the blog. Post anything that informs and interests the internet users.

Use Videos

When talking about contents, the web experts are not simply talking about blogs and articles. Content is anything that the users see on a web page. It could be a photo and, yes, it could also be a video. Unfortunately, most website owners have underestimated the benefits of videos in terms of optimization and marketing. A study by Kantar Media says that only 23 percent of business companies utilize online video advertising and marketing while the rest rely on TV.

Clearly, videos should be part of your SEO campaign. It is effective because many consumers view videos online. It is estimated that approximately 11 billion ads are viewed through online videos every month later in 2012.

If you cannot drop the TV ads, you can take it from automotive companies and restaurants. Many of them reduce the budget for TV commercials to pay for online videos.

Keywords: seo, search engine optimization

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