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SpinDistribute.com Article Directory

The following article was published in our article directory on January 21, 2013.
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Creating Content for SEO

Article Category: Marketing

Author Name: Arren Weathers

Content is king. How many times have you heard or read that? It has been one of the main principles in search engine optimization. You need quality contents to rank #1 but do you know how to create quality content? Here are some suggestions for website owners who made their site's optimization a DIY project, for people who want to work in the industry and for those are already in the industry and want to improve their services.

Get Ideas Through Brainstorming

The rule in SEO is to come up with unique ideas. The original content wins the heart of readers and search engines. With millions of articles and blog posts that are already published online, how could you come up with a new idea? Brainstorming is the first step. It costs $0 and a couple of minutes or hours. Do it with your family, staff, etc. Make sure that the people will not be more than 10 to avoid too complicated discussions. Ensure that everyone understands the problem. Take note of every idea including the silliest ones. One might suggest a way to develop into a brilliant idea.

Focus on Few but Strong Keywords

It is best to conduct a keyword research before creating contents. This way, you will know the strongest keywords and can focus on them. With a long list of keywords, you will have to create lots of contents that some of them may not even impact and move.

Let Writers Do Their Job

Whether you have an in-house writer or outsource content creation to an SEO firm, Stone Temple Consulting President Eric Enge suggests that you don't tell the writers the keywords to use. Of course, this is not something that is often done in the industry these days. He suggests that you give the writers a topic, instead of keywords, so they can focus on creating the content for readers.

Be the First

Anticipation is also important when making contents for SEO. It is best that you have published contents about Christmas and related to the website being optimized weeks before, well, Christmas. It allows you to attract web crawlers for that content to be indexed as early as possible. Ranking in the first page will be easier as soon as the internet users start to search for articles or blog posts about Christmas considering that you published a good content.

To be the first, you have to know what s about to come such as the birthday of someone famous and respected in your industry or events that are relevant to your website. If you include blogs for content creation, news sites can help you determine the hottest topics at present. You can blog about your stand on an issue, your opinion on the current events, etc.

Know Your Audience

Identifying your audience is like determining your target consumers. If you know your audience, you can create SEO contents like you are just talking to them. For instance, a website selling lifts and wheelchairs for seniors would not publish contents that seem to talk directly to the seniors. Instead, the contents will be directed to the people who will buy such as the senior citizen s loved ones (i.e. children or grandchildren).

Keywords: seo, search engine optimization

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