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SpinDistribute.com Article Directory

The following article was published in our article directory on January 24, 2013.
Learn more about SpinDistribute Article Distribution System.

Search Engine Optimization in 2013  What to Do Before 2012 Ends

Article Category: Marketing

Author Name: Arren Weathers

The search engine optimization industry seems to be silent as the year ends. The majority of website owners will be availing services when the new year starts. However, optimizing your site should not stop just because we are approaching the 31st of December. There are a couple of things that you should do before 2012 ends to make sure that your website is ready for 2013.

Checking Errors for Your Site

No matter how many search engine optimization packages you avail, they will all be wasted if your site is full of errors. Be sure to check for errors before the year ends or, at least, before you avail new SEO services.

You can use Google Webmaster Tools for spot check. You just have to choose the site you want to check (if you have lots of websites) and go to the Health then Crawl Errors. It will show you the errors that are encountered when the Googlebot tries to crawl your site's pages.

You should also check for broken links across your site and even to outside pages that you use in link building. No matter how popular these pages are, you are getting little to nothing if the link is broken.

You must check for redirect and 404 errors, as well. If one of your products is out of stock, you can redirect the visitors to another product but be sure to tell them. If you cannot get rid of 404 pages, be sure to make an impact using high-impact visuals for that page like what B3ta and 24-4 Media do.

Improve Your Title Tags

Improving your title tags is probably one of the most important things that you can do for on-site optimization. The title tags must be descriptive and must contain one of the target keywords. In search engine optimization, you can benefit a lot if you will use informative terms instead of general terms.

Check the Keyword Trend

When was the last time you did a keyword research or analysis? If it is a few months ago, you got to do it again before the year ends or before you start a new campaign. The language evolves and how the users search for websites on search engines change as well. You can use Google Trends or Webmaster Tools Search Queries.

Plan Your 2013 Campaign

You may also start planning for next year s search engine optimization. You may want to read on the plans of various websites. It can help you create new strategies. For instance, Instagram are about to share data with Facebook starting January 16, 2013. The data that will be shared include cookies, location, and log files. They can also be used by Instagram affiliates for providing analytics.

You may also note the recent results about the traffic shares of search engines. Google and Bing increased their share while Yahoo, AOL and Ask lost a small percentage of their search traffic.

Most people take a vacation and relax during the holidays but make sure to spend a few hours to prepare your website for next year s search engine optimization. After all, these can be done from anywhere you can get internet connection.

Keywords: seo, search engine optimization

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