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SpinDistribute.com Article Directory

The following article was published in our article directory on January 21, 2013.
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Four Online Marketing Strategies That You Must Know

Article Category: Business

Author Name: Karasu Cheremushkin

The Internet is a godsend for marketers since it offers them a variety of ways to promote businesses without having to spend a lot of money, while potentially reaching millions of people. Here is a short overview of some of the major online marketing strategies that are successfully being used by Internet marketers.

Social media marketing. Millions of people are using social networking sites such as Facebook at any one time, providing marketers with a great opportunity to promote their products and services. The trick to social media marketing, however, is that you have to build relationships with users rather than using hard-sell marketing techniques that would turn them off. Keep in mind that the reason people use these sites is to make friends and have fun, not to be bombarded with advertising. If you are interested in how to effectively use social media marketing to promote your business, there are many free online books that you can download to read on your ebook reader or tablet.

Content marketing. Also known as article marketing, this method of online marketing involves creating great content such as articles or videos, and then posting them on article directories or video sharing sites. The articles include a link back to your website in the resource box, and can be reprinted unrestrictedly by any site so long as they keep the links. The videos, on the other hand, end with the URL of your site so that viewers can visit it. This kind of Internet marketing can be very effective in increasing your business by branding you as an expert in your niche and encouraging people to do business with you.

E-mail marketing. This is the online equivalent of the sales letters that you used to receive regularly in your mailbox but are more effective because the emails are being sent to a receptive audience. People that you send your emails to have submitted their email addresses to you voluntarily, either because they wanted to avail of a special free offer or because they wanted to find out more about your business. The best email marketing does not use sales letters but regular newsletters and updates that deliver valuable content to the recipient while encouraging them to buy from you by offering exclusive coupon codes that they can redeem for discounts.

Search engine optimization. This method of online marketing involves optimizing your website or blog to make it more search engine friendly and drive more traffic to it. The most frequently used SEO technique is to place good content on your site that includes keywords that people are searching for so that your site would rank higher on search engine results pages. There is a wealth of resources on this subject that you can avail of through free books download.

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