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The following article was published in our article directory on January 7, 2013.
Learn more about SpinDistribute Article Distribution System.

Why Inbound marketing for IT companies

Article Category: Business Management

Author Name: Graeme Nichol

The Internet transformed marketing because it fundamentally changed the way people search for, discover, and purchase goods

and services. Consumers gained more control over their purchases and when they discover something useful, they often

connect with others to share information at various stages of their buying process. Inbound marketing uses internet

marketing strategies that target consumers and prospects at various stages of the buying process.

Whether your IT company offers solutions for consumers or other businesses, capturing the attention of customers and

prospects is vital to the growth of your business. The easiest way to understand why inbound marketing is so important for

an IT company is to consider some statistics:.

According to the U.S. Census Bureau, more than 50-percent of U.S. residents and over 75-percent of U.S. adults are online.
Pew Research found that nearly half the daily online searches are made by people seeking a product or service and involve.

the use of a search engine.

Search Engine Optimization (SEO).

SEO is one of the most important concepts involved in internet marketing strategies. SEO increases the amount and quality.

of traffic driven to a company's site from search engines via organic, unpaid search results. SEO considers the methods a.

search engine uses to generate search results and uses content, links, and the informational "tags" associated with a.

company's site to increase search engine ranking. High page rank ensures a company's site is displayed at the top of a.

users search engine results page (SERP) in the organic, unpaid search results that consumers prefer.

Again, to understand the importance of this, it's a good idea to consider some statistics:.

88,000,000,000 Google searches are conducted across the globe every month.
70-percent of the links users follow on are the organic, unpaid listings.
75-percent of users do not scroll past one page of search results.

If your business website is not ranked well by search engines for the terms that describe your product or service, your.

site isn't displayed to Internet users when they search for those "keywords." If your website is not optimized for search.

engines, you're missing out on many leads and sales opportunities, every day; because whenever a search is made for one of.

those keywords, search engines are directing potential customers to one of your competitors.

Keywords?

No explanation of SEO is complete without a description of keywords and keyword strategies. Keywords are the terms or.

phrases Internet users type into search engines when searching for a product or service. A key component of internet.

marketing strategies, keywords must be analyzed for popularity and competitiveness. Once the most strategic keywords are.

identified, optimized content is created that includes them. Using analytical tools, a successful keyword strategy.

identifies keywords but also determines the most relevant topics most likely to appeal to an audience searching for IT.

solutions and designs content based on those topics. Onsite as well as offsite content is then strategically placed on the.

web.

Blogging.

Blogging uses search engine optimized content and is an essential element of successful internet marketing strategies. An.

Internet marketing blog is an easy way to get content that describes your IT business published on the web. A blog with SEO.

content provides the opportunity to showcase an IT company and is a powerful marketing tool that increases leads and sales.

Almost 40-percent of U.S. businesses utilize Internet marketing blogs as part of their overall marketing strategy. Two -.

thirds of those involved in the marketing business say blogging is either "critical" or "important" to their overall.

marketing strategy. Business-to-consumer (B2C) companies that utilize an Internet marketing blog realize 88-percent more.

monthly leads than those that don't participate in blogging and business-to-business (B2B) companies realize 67-percent.

more leads when they blog.

Having a blog on your company website is important; however, you'll also need to post optimized content offsite. An easy.

way to accomplish this is to post to other blogs as a guest. There are online communities that exist in nearly every.

business niche, and IT is no exception. Making guest posts on blogs within this community allows you to exhibit your.

expertise, leave a bio, and provide a link to your company's website. Each time a guest post generates a link to your site,.

your search engine ranking gets a boost.

Social Media.

Social media consists of existing web-based communities of participants with common interests. Another key component of.

internet marketing strategies, social media channels assist IT companies in reaching their marketing goals through social.

"shares" that help establish and perpetuate their brand's story. IT companies engage consumers that utilize channels such.

as:.

Twitter, Facebook, and LinkedIn.
Digg and Stumbleupon.
Flickr, Pinterest, and YouTube.
BizRate and ePinions.
Forums.
News aggregators.
3D-Virtual networks like SecondLife and ActiveWorlds.

The next blog post in our series we discuss the components of a company's website that are involved in the successful.

Inbound marketing of an IT company.

Keywords: IT Services Marketing, VAR Marketing, ISV Marketing and IT Consulting Services Marketing

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