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SpinDistribute.com Article Directory

The following article was published in our article directory on January 7, 2013.
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The role of VPS hosting in online marketing.

Article Category: Internet

Author Name: anil patel

VPS Hosting is the abbreviation for Virtual Private Server. The abbreviation almost gives it away. VPS web hosting uses the same server to house all the sites while keeping them compartmentalized or private. That means while the sites are using the same server their performance is not affected by the other sites on the network. Their security is also not compromised by anybody with a malicious intent on the network. It has also customizable server software which allows the owner of the site to have more control on the performance of the site. These features make it a very precise model for online marketing.
Online marketers have to contend with the fact that the traffic they are going to expect will have sporadic peaks, followed by periods of steady activity and then at times the negligible traffic. This also depends on the nature of the product and the target customer. A local player will have its customers active only during a particular window of the day, while an international heavyweight will have traffic throughout the day. As large numbers of customers visit the site to buy stuff, they enter their sensitive information on the site such as banking details which should never be compromised. This is the primary reason online marketers choose VPS hosting.
As it falls within the spectrum of services offered by shared web hosting and dedicated web hosting, it combines the best features of both. While all the sites on the network use the same server and infrastructure and have the cost effectiveness of the shared web hosting services, they are isolated from the other sites on the server and have their own unique disk and RAM space such that the performance of one doesn't affect the other. This is highly important because you wouldn't want your business to be hit when the server goes down due to some malicious script or unexpectedly heavy traffic to some other site.
VPS web hosting also allows online marketing the flexibility to choose your own software and you have full control over it. You can customize, install or un-install the software as per your convenience. You can make your site faster by using your custom software. Lastly as it is already partitioned inside the server your data and systems are much less susceptible to outside incursions and the valuable customer data is much safer than it would be in shared web hosting.

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