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SpinDistribute.com Article Directory

The following article was published in our article directory on January 24, 2013.
Learn more about SpinDistribute Article Distribution System.

Understanding Search Engine Marketing

Article Category: Marketing

Author Name: T Herman

Search engine marketing is the backbone of thriving websites today. This is the single biggest factors that could help web owners launch their business and turn it into a serious cash cow.

What is Search Engine Marketing?

Lots of people have heard of SEO or search engine optimization. With SEO marketing, websites are strategically built and develop with SEO in mind to ensure that they are seen and appreciated by the target market. Although there are lots of marketing techniques today, SEO is actually the lifeblood of all of them which is why it is crucial for web owners to at have some basic knowledge about it.

To get a good idea of just how influential SEO marketing really is, here are some statistics that can be attributed to the subject:

More than 70% of people today use the internet to find the services or products that they need.

Local ventures get 67% of their business from internet searchers.

A large percentage of consumers - 69% to be exact - trust online reviews as much as they trust recommendations make by friends.

More than half of the internet population use search engines to find what they are looking for online.

More than half of the searchers never click beyond the first page - most of the clicks are made on the top three results.

Bearing those in mind, investing on search engine optimization is not just an option but a necessity. Web owners must ensure that their website gets within the top page for their chosen keywords.

SEO Marketing Coverage

SEO marketing covers a wide array of tasks, each one specially designed to boost the rankings of the website. Some of the concerns when it comes to marketing involve:

SEO copywriting or the use of specific keywords in a high quality content to capture the attention of search engines.
Content on the website and structuring links for optimization.
Searching the best keywords related to the niche and how they rank for overall searches.
Building links to different quality domains.
Social bookmarking efforts to hundreds of websites.

Writing a high quality press release and distributing it to different publishers for traffic.

Researching the target market and creating a content and website especially for them.

Ensuring that the website is search engine friendly, typically by submitting the website to the search engine indexes.
Uploading articles, images and videos to different directories and providing search-engine friendly titles.
Creating partnerships and linking with different domains for better links.

Although it's perfectly possible to perform search engine marketing in-house, it is usually best to hire an SEO company for the job. This is because the professionals can provide a more extensive job not to mention they have the necessary tools to better boost rankings. Keep in mind that not all companies are capable of providing quality service so make sure to choose wisely. Do background research and do not be afraid to ask questions before hiring a company.

Keywords: SEO services, seo company, seo services, company, search engine marketing

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