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The following article was published in our article directory on March 21, 2013.
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Autoresponder: A Must Have Tool for Internet Marketers

Article Category: Marketing

Author Name: Holly Gunderson

If you are new to the internet-marketing world, you should equip yourself with the necessary tools and knowledge. Having yourself geared up is a must, and some of the few things you need to have are some SEO (Search Engine Optimization) knowledge, familiarity with e-commerce, a merchant account, and a website. And, of course, you should never forget getting one of the top autoresponders on the market.

What is an AutoResponder?

This program eases all tasks relating to sending emails. Actually, email autoresponders were meant for answering emails automatically. Modern programmers added useful functions to this type of application, and those functions are specially designed to aid online entrepreneurs like you.

As an Advertisement and Reputation Management Tool

Today, marketers use this program as an advertisement and reputation management tool. Since new autoresponders permits their users to send hundreds of emails automatically every day, these programs are excellent in spreading newsletters, which are effective in getting and maintaining leads. And because it is fully automated, your reach will be almost limitless since you will not worry anymore about consuming all of your time sending out newsletters manually.

Choosing an Autoresponder

After knowing the importance of this tool, it is time for you to pick. And since this might be the first time that you knew about its significance to your career and existence on the web, you need to take note of the considerations below.

Delivery Rate

Of course, an undelivered email is useless, and an autoresponder that fails to send the email, which you want to be read, consistently is worthless. As of now, the current standard when it comes to delivery rate is 99.3%. In case that the percentage of the program or service falls below that, do not buy it.

Customer Support

Because you are new to the marketing world, customer support is essential to your survival. You must make sure that the maker of the autoresponder you will use have 24/7 support. And its representatives should be accessible via phone, email, and chat.

Price

This part is very tricky. Autoresponder companies usually have two charging process modes. The first one charges you for every email that you will send. And the second one charges you on the number of contacts you have saved and emailed.

For newbies, the first mode is ideal. And in case their businesses and careers grow, they might need to change to the second mode. Anyway, it is entirely up to your budget. If you plan to start sending emails massively early, choose the latter.

Additional Features

As of now, many auto respond companies have unique functions that would surely make you confused. However, it is best that you choose the one that provides detailed reports, and works with less interaction. Aweber has both of those qualities.

You should now be aware of the functions of autoresponders in your online marketing career. Never start your venture without it and the other marketing tools and knowledge you need to acquire. Also, make sure that you follow all the considerations mentioned above for you to get the most out of your money.

Keywords: top autoresponders, best autoresponders, autoresponder reviews

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