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SpinDistribute.com Article Directory

The following article was published in our article directory on March 16, 2013.
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Internet Marketing 101: Optimize Your Website!

Article Category: Business

Author Name: Drew Hilton

The establishment of a website is one of the most cited Internet marketing strategies. In fact, it's difficult to find a guide that does not mention this tip. This is not to say, though, that it is required - there are certainly those who have successfully promoted their products or business without a proper website. However, if you have the resources to spare, setting up a website is a great way to introduce your company - and its accompanying products and/or services - to your target market. And if you do things right - that is, if you optimize your website for search engine searches - you might even go beyond your expectations in terms of traffic generation and profit increase.

Optimizing your site may automatically bring to mind a slew of SEO (search engine optimization) techniques, which in turn might lead you into thinking that you need the services of an SEO professional who can perform Internet marketing strategies just so you can improve your website's ranking. While seeking professional assistance can indeed help you boost your site's performance, nowadays - especially if you have only just begun exploring online marketing - it is actually better to first try to optimize your business' website without employing intentional SEO methods. This is because search engines are now catching up to the "black hat" or illegal techniques commonly used in SEO, and websites employing these methods run the risk of being taken off search engine listings - an incident that can greatly affect the marketing capability of any business.

So without further ado, here are some of the things you can do to optimize your website and make it zoom towards the top of search engine search results:

Make use of keywords in your website's content. Keywords are words that people typically use when doing a search in a search engine. Most people doing research on the types of TVs available today, for instance, will likely do a search on the words "TV types". The search engine will then show web pages that contain this phrase, or information related to it. When you create content for your website, then, make sure that you consider and include the keywords Internet users are likely to use when looking for your products and/or services. Just remember not to go overboard, though.

Go for quality content. Today, shady Internet marketing tactics such as having too many backlinks and incorporating hidden keywords in a website can no longer work their magic and cause a website to rank higher than it deserves. Search engines now look at the content of the website itself, and gauge its relevance using various methods, most notably through the number of people sharing it in social media. If you want to optimize your website, then, make sure that it contains information that visitors will find useful, relevant, and interesting enough that they will link back to it or share it to others.

Encourage "sharing" through the use of social media share buttons. A variety of social networking sites now have "share" buttons which you can embed in your website. Make use of these as an Internet marketing tool. Remember, people are more likely to share information from your site to others if all it takes is clicking on a button instead of the old-school way of copying and pasting the URL to a post they made.

Keywords: Internet marketing, internet marketing coach, internet marketing personal trainer, internet marketing tools and tutorials, internet marketing strategies, learn internet marketing, internet marketing tips

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