What can I do when logged in?

You can submit new articles, so we can make unique versions of them and distribute them for you.
If you want to simply publish the same article on 800 websites, you can tell us to do that.
You can see the archive and current status of all your article distributions.
You can order any number of high-quality articles - just let us know your keywords.
You can browse the archive of all the articles we have written for you.
You can order our Complete Service (10 high-quality articles plus 10 article distributions).
You can purchase more credits for our services and check your affiliate earnings.
Much more ...

SpinDistribute.com Article Directory

The following article was published in our article directory on March 11, 2013.
Learn more about SpinDistribute Article Distribution System.

Making LinkedIn Work For Your Business

Article Category: Marketing

Author Name: Michelle Manire

LinkedIn has done a great job of upping their game by making their site more applicable to lead generation. Last Fall they began rolling out their redesigned profiles, which makes the site more simple and gives their members a better experience by offering their users better access to their professional connections by way of "rich and visual insights on the people and companies in your network," the company said. For instance, you can now view recent network activity at the top of your profile as well as the home page.

According to Experian Marketing Services, LinkedIn's traffic has increased 40% this past December compared to December 2011.

Now is the time to start proactively using LinkedIn to generate qualified leads.

One of the features I'm really liking is LinkedIn's company pages. LinkedIn's company pages have been there for a long while but they're getting better and better. An example of this is now you can add a custom banner to your products and services area of your page which can link back to your site.

This is a great opportunity to get prospective customers to engage on a deeper level with your product(s) coupled with the fact that it's a simple way for them to contact you.

You really have a lot of options for the linkable banner. First of all you can put up three rotating banners which are all linkable and they don't all have to go to your site. They can go to some of your other social media pages, promotions, blog, video, downloadable pdfs, etc.

Below the banner you can set up your individual products and services where people can click on each to find out more about it, contact you and/or make a purchase.

Another great feature is when you update your company page, you can add pictures or files PLUS a URL. Pictures are a powerful way to increase engagement. You may have noticed that you are not able to attach pictures on your regular profile updates but you can put in a link and it will automatically pull up a picture from that URL although it won't be as large as the one you can attach on your company page. Here's an example of how an individual post stands out less than a company update by posting a picture and a link. You are also able to edit the title of the image which will give people more of an idea of what you're promoting to get them interested. By standing out, you generate more click-throughs.

This option combined with being able to target the audience to which you post (similar to Google +'s circles), you are now able to customize your company posts to targeted LinkedIn connections based on industry, seniority, job title, etc.

Complimenting these efforts with LinkedIn ads are an excellent way to reach a large audience but you can take it one step further and add LinkedIn's lead collection widget to your landing page. This makes it easy for people to submit their email address with a simple click, especially on mobile devices.

Posting at optimal times for your business is essential. Mornings seem to be the best time to post on LinkedIn but that doesn't mean you shouldn't post other times. It's best to try different times then look at your engagement metrics to see where you get the most activity and what content generates the most activity.

Another great tool on company pages is the "contact us" area. This gives people an easy way to contact you without having to go to your website or elsewhere. By getting someone to message you through LinkedIn increases your chances of a connection which, in turn, gets them to see more of your updates, builds relationships and has a higher likelihood of turning prospects into customers.

Can't get people to contact you? Ever tried to connect with someone that you want to sell something to? Not so effective, right? Try, instead, using LinkedIn's sponsored Inmail. This is a paid service but may be well worth every single penny.

Here's how sponsored InMail message work:

You can target who you want to reach by using the advanced targeting capabilities you won't find elsewhere.
60-day exclusivity rule. This mean that 100% of your voice will not be interrupted by other people messaging your target during that period.
Allows you to integrate other content like your LinkedIn profile and company pages widgets.
Utilize social media widgets to help amplify your message. Give your influencers power to help spread your message to like-minded professionals.
Sponsored InMail messages are prominently displayed on LinkedIn's homepage and your target members' inbox so they have high visibility and cut through the clutter. The message will also be sent to their regular email address as well.
I think this year is going to be a big year for LinkedIn and getting more active on this site will benefit businesses if they do it effectively. If you're already having success, tell me about it. I'd love to hear what you're doing. Thanks for reading.

Keywords: manire, michelle manire, social media, marketing, linkedin, b2b

Learn more about SpinDistribute Article Distribution System. We also offer a Pro Article Writing Service to everyone who needs premium quality well-researched articles.

SpinDistribute.com Network

Each article you submit at SpinDistribute.com is sent through our innovative Article Distribution System to our network of more than 1840 publishers - about 55% of them are high-quality article directories, 30% of them are niche blogs and 15% of them are other content-rich websites.

To achieve the best possible success we only publish your article to most related websites. This means your article will show up on approximately 640 - 880 most related websites which will give you great SEO results.

We also offer a separate Professional Article Writing Service to everyone who's looking for high quality web content and well researched unique articles.