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The following article was published in our article directory on June 21, 2013.
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5 Content Creation Strategies You Should Use for Your Marketing Mix

Article Category: Marketing

Author Name: Brian Blogs

Content marketing can be a pretty tough deal, and that's even before taking social media strategies into account. This becomes more of a problem if you're a marketer who has limited resources and budget. So how do you make sure that you have a sufficient and consistent supply of fresh, high-quality, and informative content to cope with the marketing needs of your business?

Well, one of the best solutions to such a dilemma is to take advantage of a mix of these five strategies for content marketing. These techniques will help you fill up your editorial goals despite budgeting constraints. Let's take a look at each of these strategies in detail:.

1. Work on the Creation of 'Evergreen Content'.

In journalism, evergreen content is a term that's often used to identify write-ups that are considered perpetually relevant. As Darren Rowse, the founder of Problogger, puts it: evergreen articles become your 'pillar content'. This implies that these articles have topics that will always be useful or interesting for your readers, no matter what the season. So start with creating resources that have evergreen info and turn them into your core content. This way, you'll have resources that a lot of people will seek or link to continually.

2. Consider Content Curation.

This approach involves using content that's been developed outside your organization by third parties. The premise of curated information can extend your business' content offering since you get to choose the best possible content for your niche. From there, such information is organized into structured formats for easier audience consumption, along with an explanation as to such info's importance. Of course, it is imperative that your properly attribute the author(s) of your source, put up links to the original article, and offer commentaries that are as much as the content you used. The goal of this approach is for your business to have a branded platform as well as to gain the position of industry thought leader.

3. Repurpose Your Content.

This involves refining your content that's already been used elsewhere in order to suit your other needs and platforms. Author of 'Content Rules' and Chief Content Officer of MarketingProfs, Ann Handley, calls this approach as re-imagined content since you won't just be revising a few words. Rather, you'll be using core concepts of your existing articles and breathe new life into them in such a way that best suits your platform's and/or your audience's needs. To cut back on costs, it's ideal to plan in advance your content reuse. By this, we mean the inclusion of possible content derivation in your contracts so you can use information and talent elsewhere sans the extra fees.

4. Leverage Timely Content.

This involves taking advantage of trending or just-in-time topics. By writing articles that ride on the interest generated by popular stories or current events, you show customers and competitors alike how your business is always on top of things. To this end, you can leverage Twitter and Google trends. However, don't just write about any topic simply because it's popular; the content has to have an angle that's relevant to your niche or business. With that in mind, consider how customers, business associates, prospects, and the public at large will perceive your work. For instance, it would be best to catch the wave of entertainment news rather than on disasters and other horrible events.

5. Work on Co-Creating Content.

These are pieces you develop by collating your input with that of the community, such as customers and influencers. Perhaps the biggest benefit of such information is its social nature, thus resulting in social sharing. To pull this off, use case studies, seek customer stories, or even post images. Images in particular are quite helpful when it comes to showing your prospects how they can use and benefit from your products and/or services. Of course, don't forget about customer reviews and comments, whether these are on your site or social media, as studies show that potential clients often go through them before making purchases.

Each of these strategies is already effective enough by themselves. But by using them in combination, you can maximize your budget for content creation while still providing a variety of information to your targeted audience.

Keywords: content marketing, marketing strategies, work from home, internet marketing, home business, marketing, blogging, how to work from home

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